Wuhan Meteor Convergence: Four Tips for Amazon Sellers to Optimize Back-end Search Keywords

From the operation ideas and models of major Amazon sellers, Meteor Convergence found a blind spot. In fact, many sellers pay attention to product listing optimization in the process of operation, and have a clear understanding of the importance of keywords, but they often ignore them. Search data for back-end keywords. Back-end keywords are additional keywords added by brands and sellers. Although they are not visible to consumers, they directly affect the sales growth and search ranking during the seller's SEO optimization process.

Meteor Convergence mainly wants to introduce several techniques of back-end keywords to the majority of sellers.

1. The word limit for Amazon search terms

Sellers must strictly follow the limited number of search terms. When the search term exceeds 250 bytes, Amazon will not allow the search engine to include any keywords in the ASIN of the changed product. Body words and other alternate names to ensure that users with different consumer search habits can search for relevant products. Also get into the habit of replacing punctuation with space characters and reducing prepositions and articles to save more space and bytes.

2. Brands and names should avoid illegal words as much as possible

In brand and product names, subjective adjectives such as superlatives should be avoided as much as possible, and temporary short-term words should also be avoided, and the accuracy of words should be considered when choosing keywords.

3. The logical order of keywords

When editing the content of keywords, attention should be paid to the logical order of the word order. The most basic phrases and keywords will not have inappropriate sentences or even logic, and readability should be considered in order to be better included by search engines.

Fourth, the relevance of keywords and products

Sellers also need to pay special attention to the fact that the back-end keywords need to be highly related to the product characteristics, so as not to affect the weight of the search words. Editing the back-end keywords can effectively improve the ranking of products and form sales conversions. great help.