Amazon's global store opening vigorously supports Chinese sellers to achieve rapid expansion of overseas business and markets through cross-border e-commerce, and more sellers have also harvested their own development and even registered their own brand trademarks on the Amazon platform. In addition to paying attention to the North American market, sellers can also pay more attention to several major European markets. As a developed country, they also have certain market advantages and competitiveness.

As a major world trade country, France's total foreign trade import and export ranks TOP5 in the world. Since the end of 2015 , the number of French people using mobile phones to shop online has skyrocketed. 72% of online e-commerce products are traded through mobile users. French consumers' demand for tourism, culture and clothing has great market potential. In terms of product selection, pay more attention to the richness of the product. The product detail page should also be as rich as possible.

The United Kingdom has always been a leader in the field of e-commerce in Europe and the United States. The development momentum of e-commerce is relatively strong. Local consumers are particularly concerned about fashion items, and they often follow the trends shown on social media and fashion shows to form fashion trends and products. need. Consumers often determine the final order product through multi-party comparison, and sellers need to pay more attention to the market competitive advantage of the product in the process of product operation.

In addition, the German market is also worthy of the focus of sellers. Germany has a very high Internet penetration rate and online shopping ratio. At the same time, the average online shopping expenditure in Germany is also much higher than the European level. Whether it is the system integrity of the consumer market or the The support of the consumption level can guarantee the growth of cross-border e-commerce sales and profits, but at the same time, German consumers are very concerned about home delivery and fast transportation, and sellers must optimize logistics and transportation pain points.