It has been more than a year since the outbreak of the epidemic, and the days when it came by surprise are still vivid in my mind. Now, according to the assessment of the World Health Organization and many authoritative institutions, the impact of the epidemic on human beings will not subside in a short time, including Amazon. The e-commerce pattern of China has also undergone earth-shaking changes due to the epidemic, and some of them are still in the pipeline.

Amazon is still the most important platform for third-party sellers. As of 2021, Amazon has more than 200 million global users and more than 112 million Prime members. As a seller, the opportunities must be heard by officials. The following will reveal 9 tips for creating Amazon's explosive models, please check them out!

First, the product map should be "fine"

Pictures are not only the facade of the product but also the window to stimulate the desire to consume, and the pictures can even influence the conversion rate of the product. Amazon has fixed requirements for image upload. How to use images to create product differentiation under the premise of following the platform’s rules (after all, the rules will reduce the dimension of creativity), sellers need to make great efforts to stand out. Of course, the clarity of the picture is the first priority. If you want to go to the next level, you need to combine the actual use of the product, suggestions for collocation, use environment and background, and some reference "Amway" products. In addition, the main product image needs to use a pure white background.

Example: Amazon's product photography guidelines state that the main image should have a solid white background and must not contain graphics, illustrations, promotional logos, or other related merchandise. Although images with a breath of life will create more realistic product visuals, in practice, this is a violation.

The product map should contain at least three "life photos", combined with the application of the product in real life, so that consumers can form a sense of substitution for the product and form a desire to buy. In addition, this is also an excellent opportunity to show the lesser-known side of the product. The pictures should try to take care of all angles of the product. With the blessing of the "enhancement" option of the product's visual effects, the product can be displayed in a 360-degree panorama mode. To a certain extent, it can achieve twice the result with half the effort.

If the budget allows, hiring a professional photographer or choosing the product map shooting team of Seller Labs can shorten the cycle of product map launch, that is, the product launch cycle.

Second, the product description needs to be vivid

Browsing the Amazon listing will find that, in particular, the product description is one of the most prone to "collision shirts" and one of the most homogenized water areas. The purpose of writing product descriptions is actually very clear, that is, to convince consumers to "enter the pit", and another point is to help consumers collect key information about products for horizontal comparison.

If you want to stand out among the products, you need to adopt new ideas and methods. The first is to give consumers enough convincing reasons to buy the seller's products instead of competing products. You can list real life examples of how the product will be used to improve lives or solve problems. Focus on the vested benefits of purchasing the product, rather than a mechanical listing of product features.

Personalized product descriptions will help sellers win consumers’ attention.

A+ page is a unique feature of brand registration sellers, which can meet the length required by sellers to build a brand story.

3. Use the function of setting background keywords

The title, points, and description should contain the most important keywords for the product, but in fact a lot of keywords can be added to the backend search terms column.

Avoid articles and prepositions such as "a", "by" or "for", which are of no practical use. In addition, the keyword should not be used repeatedly.

"red shirt blue green" and "red shirt, blue shirt, green shirt", which is better or worse? In fact, the former is a positive solution, which not only avoids the pit of repeated use of keywords, but also reduces a lot of unnecessary characters. Note that the system will count punctuation marks into the character limit of 250.

4. Flexible pricing strategy

There is no doubt that pricing is an important factor in keeping Amazon’s products competitive. How to choose Amazon marketing depends on the stage of the seller. There are basically three pricing methods for Amazon sellers:

·Manual re-pricing – As the name suggests, sellers need to change the price through Amazon Seller Central, and the same is true for other platforms, which needs to be manually modified through the background. Considering the time it takes to manually reprice each product, this pricing method is only suitable for sellers with a small number of products.

· Re-pricing based on market price fluctuations – The price of the seller's product will fluctuate up or down based on the price of the competing product. There are many apps on the market that can preset pricing. The ultimate goal of all these pricing methods is to keep the price of the seller's product at the lowest price in the market. This method of repricing is considered by many to be the most competitive price for the seller. ;

·Algorithmic repricing – The seller will use the system algorithm to set an ideal price based on all known market conditions, this type of pricing method will look at various metrics that affect the seller's probability of winning the golden shopping cart. Algorithmic pricing will eliminate the negative factors of human subjective assumptions based on real-time market data, follow the objective laws of the market, and reflect relatively cold real data;

5. The backlash of the number "9"

The old adage "A little lost is a thousand miles" is a perfect description of pricing. A number of institutions have already given evaluation results on how pricing affects consumers’ shopping decisions, and being fooled will not be a beautiful thing. There are many sellers who price their products at "xx.99" in order to give consumers the illusion of a dollar less than the actual price. Using this old-fashioned tactic will most likely make consumers feel cheated. There used to be a car advertisement with the slogan: You can take the car home without $40,000, and the actual retail price is $39,999. It is not surprising that consumers take advantage of the excitement and return. Therefore, sellers should avoid using "xx.99" endings when pricing products.

Sixth, the power of the pen!

In the streaming media generation, content is king (traffic is king), but good content can indeed attract a wave of fans. Sellers who have not started to set up products for their products should hurry up. Social media is a high-quality brand touchpoint and an interactive platform that can get immediate feedback. Social media can satisfy content creators' ideas and imagination, and it is also a good way to develop a loyal customer audience.

In fact, the purpose of creating marketing content is to "filter", and the jargon is also a marketing funnel model. While the content contains product dry goods, consumers should be guided to buy between the lines. Only when consumers form a desire to buy, the next step is to buy Amway links to them, which will help improve natural exposure and product rankings.

7. Social media

Since its launch in 2004, Facebook has always been the traffic trump card among major social media. However, in recent years, Facebook has become a little powerless. This is not a step down. Data shows that nearly half of the young people use Facebook. It is an indisputable fact that Facebook audiences are "aging" only once a month. But its Instagram (acquired by Facebook in 2012), after years of accumulation and user accumulation, has become an excellent place for (cross-border) sellers to conquer cities outside their base camps.

Aspiring sellers with Instagram feed and Instagram Story should not miss out. In addition, it is recommended that Amazon FBA sellers create coupon codes in the background, which can play a good role in attracting store traffic.

8. Internet celebrities help

It is a routine operation to cooperate with online celebrities (content creators on social media platforms) to bring traffic to brands. Of course, it is difficult to develop a loyal user group, but if sellers treat social media in a constant and adaptable way, The effect is naturally flat. The role of social endorsement and high-quality comments on store traffic conversion must be very clear. In fact, even a person's comments can be echoed on social networks, whether it is positive or negative, the evaluation of Internet celebrities with a certain fan base Even more.

Sellers can try to reach out to content creators on social platforms and ask if they would like to do something like product reviews or unboxing videos. Generally speaking, the cost is linked to its social influence and the group of people who can radiate. However, there are also some people who are just starting out and are willing to do free promotion. The seller only needs to provide the product for free.

Generally speaking, fans of Internet celebrities will have obvious community characteristics, that is, hobbies, age structure and even geographical distribution will be concentrated. Therefore, another advantage of cooperating with Internet celebrities is that they are targeted. I have studied fan comments and The original content style can basically grasp the general audience who pay attention to the Internet celebrity. Besides, sellers can also train their eyes in this process. It is also a must for sellers to distinguish between navy and real reviews.

9. Selecting and appointing talents

"There is precedence in hearing, and there is specialization in art." Sellers have a heavy responsibility, not only marketing but also product selection. It is inevitable that the gap between businesses is overwhelmed and insufficient. There are many talents on the market, and different positions are selected for different positions. Talents and building a professional operation team is the long-term solution.

With the start of the battle to prepare for the peak season, it means that sellers need more capital investment, which is a difficult time for some light-asset sellers. In addition to stocking, logistics costs and advertising costs require a certain amount of investment. To a certain extent, the strong guarantee for sellers to explode orders is funds. During this critical period, if you encounter financial difficulties. Please don't be in a hurry. You can learn about bean bag – cross-border e-commerce loan, bean bag has been added to the Amazon platform for some time, and now it has officially reached a cooperation with Shopee, effectively, quickly and conveniently helping cross-border sellers to expand their global business, which is a formal market in the market. One of the safe and convenient funding solutions.

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