● Recently, one thing after another on Amazon has made many sellers shout: I'm going to be nervous!

But the platform does not seem to want to let the sellers go. Amazon seems to be about to start a new round of account review, which makes many sellers even more frightened.

KYC audit options in the background of the US station

● Recently, some sellers were surprised to find that a [KYC information] option appeared in the background of Amazon's US station. Seeing this, many sellers couldn't help but groan in their hearts, do the US stations want to copy the KYC audits of the European stations?

● Sellers who found this information in the background were deeply flustered:

"KYC is a bit of a hassle, I hope the US station won't be too strict."

"I saw this option in the background of the US station. Although the information is true, it is still trembling."

"As soon as KYC comes, I'm afraid the account will be finished, Barbie Q!"

You know, as a big killer on Amazon's compliance road, the KYC audit of the European station has always been one of the nightmares of sellers.

Screenshot of the backstage of the US station

Strict KYC audit

European KYC, namely Know Your Customer, according to the requirements of relevant European regulators, Amazon is obliged to conduct KYC audits for sellers who open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.).

For European sellers, KYC audit is a must. Many European site seller accounts are "dead" in the KYC link, making it impossible to continue their business.

Today, KYC is still an insurmountable gap for many European sellers.

Whether the US station will start KYC audit is doubtful

"

Some sellers who dare to be the first, click the [KYC information] button in the background and find that this is just a new entry, not a direct review, which means: "It's just an extra function link, just like a mobile phone has a 110 button, It doesn't have to be a fight."

Some sellers consulted the Amazon manager on this matter and got the following reply: "The United States does not need KYC, but the background page has been adjusted."

In fact, there are precedents for "buttons" similar to inaction.

For example, there was also a button for [VAT Information] before. This button has existed in the background for a long time, and there has been no movement. Because the VAT policies in Europe and the Middle East are different from those in the United States.

"

#1

However, sellers should not take it lightly. A seller opened a case and consulted Amazon customer service on this matter, asking whether the US station needs KYC audit, and the other party replied: "Not currently, maybe in the future."

Although Amazon has not officially given any definite news. However, some sellers have noticed Amazon's recruitment announcement, and Amazon seems to have a big ticket for KYC.

#2

On the recruitment website, Amazon is continuing to recruit KYC auditors in large numbers, and they are still recruiting from India.

Therefore, for any seller, it is necessary to do a good job of risk control to prevent it from happening. So if Amazon US really wants KYC audit, what information do sellers need to provide?

KYC on Amazon Europe

material

● Scanned copy of the registered company's business license and the company's articles of association (not required for individual sellers);

● Scanned copies of passports of the company's primary contact person and beneficiary, or ● Scanned copies of ID cards plus the personal page of the account book;

● Personal expense bill of primary contact and beneficiary;

● Company daily expense bill;

● The company's corporate bank statement;

● Bank statement or P card statement.

It is unclear whether Amazon will popularize KYC audits on the US site, and the official has not yet responded to the matter.

But Amazon's compliance operations are already the general trend!