Now there are too many cross-border e-commerce platforms, making everyone confused, especially those who have just entered the e-commerce industry or are planning to enter the cross-border e-commerce industry. Mainly due to Amazon's vigorous promotion in various parts of China, major companies are eager to move, thinking that cross-border e-commerce is a piece of fat, and they all want to give it a try. At present, cross-border e-commerce platforms mainly include about 20 large and small cross-border e-commerce platforms such as Amazon, AliExpress, Dunhuang.com, etc., which also makes sellers who have just entered the cross-border e-commerce platform. , overwhelmed, because do not know which platform is right for you.
Among all the cross-border e-commerce platforms, the first choice is definitely AliExpress and Amazon. It is difficult for everyone to choose whether to do both platforms or choose one. Here is a brief analysis of the two cross-border e-commerce platforms with the largest traffic.
Amazon is very popular recently, but everyone should be clear that the Amazon platform is the most strict among all e-commerce platforms at present. Everyone should be able to hear at any time that a certain Amazon store has been closed, and the business of a certain Amazon store is not good. This is mainly because Amazon is cracking down on the crazy behavior of Chinese sellers, which has made it difficult for sellers who have opened new stores since that day. Amazon is specifically implementing a series of high-pressure policies on Chinese sellers.
Therefore, everyone must be mentally prepared before choosing this platform. It is difficult to do new Amazon stores. You must have enough patience. How much is more useful ? If there is still money in the account, after the account is blocked, it may not be able to be taken out. Amazon is a platform for high-quality products. If your product quality cannot reach a certain level, it is not recommended for you to enter. At the same time, if you plan to enter Amazon, then you have to do a good job of registering the US trademark or the target country's trademark, otherwise the explosive model you have built with great difficulty will be almost dead once it is sold.
Many people know about AliExpress. The background is a local Chinese enterprise, an international retail platform under Alibaba. It is also fast, and all aspects of logistics and distribution are also suitable for the operation habits of Chinese people, but at this time, the threshold for AliExpress is getting higher and higher . Licensed individuals, individuals, etc. cannot pass the first round of review; branding operation, resulting in companies without trademarks, can not enter most industries, and at the same time, if you open a store in time, you need to be assessed, otherwise you will still be dismissed by closing the store. The risk of, of course, this probability is much lower than that of Amazon.
The main difficulty of the AliExpress platform is that there are many industries to adopt an access system. You can't enter if you meet the conditions. For example, the wig industry, which has been plagued by storms, has stopped recruiting new merchants, and the jewelry industry has also once Stop recruiting new sellers, and finally changed the investment promotion policy after careful research in the face of opposition.
