If you want to operate a cross-border e-commerce platform well, you must first understand the rules and operating concepts of cross-border e-commerce platforms. There are actually many reasons for new products not coming out. If you are a novice, it is difficult to find the reason.Here are a few common and probable reasons for you to exclude and optimize
1. Overpriced or underpriced
It is easy to understand that the price is too high, but will it affect the order placement if the price is too low? Yes. Amazon has updated the algorithm , and malicious low prices will not be exposed and sold (of course, there will be prompts in the background).
When it comes to product pricing, Amazon has an advanced algorithm that checks the average product price. Amazon’s algorithms can easily check if the price of an Amazon item is too high or too low for its particular category.
Amazon's technology is only for its own platform , and can also capture data from other off-site online sales platforms.
The purpose of this algorithm is to suppress large pricing differences for the same product. This determines whether you get the Amazon FBA buy button.
If your product is highly competitive, try taking advantage of Amazon’s “Automated Pricing Tool” to solve this problem and make sure your prices are in line with current market conditions and adjust accordingly based on your competitors’ pricing behavior. This helps get buy buttons.
2. Insufficient optimization of product detail pages
The development of the Amazon platform has matured, and the days when you can sell anything on the shelves are gone. When everyone optimizes the page, you need to optimize your listing more finely.
Just optimizing the product name is not enough. Other aspects should also be optimized, in addition to the title, sellers should also optimize images, keywords, product descriptions, and A+ and videos.
The purpose of optimizing listing is to make your products suitable for search , to be found by customers, to gain more exposure, and to increase conversions, so that you have the opportunity to obtain orders.
3. Not enough good reviews
Everyone should know this. Research shows that 84% of online shoppers trust review content. Whether it's on Amazon or other online platforms, good reviews really matter. For Amazon sellers to improve their chances of selling Amazon products, good reviews are a must.
Likewise, 22% of online shoppers would stick with Amazon if they could find a product that fits their needs and wants. One of the criteria for a reliable and trustworthy Amazon product is the positive reviews associated with it.
Amazon evaluation is to sellers what a beautiful resume is to workers who are preparing to apply for a job. It is a very important thing. Compared with sellers, evaluation is a low-cost, high-return promotion and marketing method, so evaluation is a good auxiliary means!It plays a certain auxiliary role in product traffic, conversion rate, keyword quality score, and link weight.
At present, the quality of service provider accounts is mixed, it is difficult to control the quality, and there is a risk of being placed by a black card. Indeed, many sellers have encountered other types of black-hearted intermediaries. The evaluation water is too deep, the bad intermediaries are full of tricks, and the evaluation money has been given, but the intermediary still comes to leave a bad review.Now there is a biggest pit, that is, after brushing, the money will be refunded, the intermediary will run away, the merchant store will receive a letter from the station or return it, and the serious store will disappear directly.
Sellers can register themselves and place orders for their own stores, which avoids the headaches encountered by black intermediaries and service providers, and even fears that the store will be blocked in the next moment. You don’t need to ask for help, and you don’t have to worry about the risk of malicious refunds or placing orders with black cards. The quality of the account is also controlled by yourself, and the cost is lower. If you want to do a good job in the store, you have to do a good job in the evaluation, and raise the quality of the account. A batch of high-quality buyer accounts is an important part. To sum up, in the process of self-supporting accounts, you need to pay attention to the configured browser environment, IP, payment method, ordering method and information required for registration (foreign mobile phone number) +email + address) are very important and indispensable. We have been doing evaluations for four or five years. The account maintenance cycle, the number of orders, how to maintain the account safely, how the store controls the evaluation, how to open advertisements, the whole set The process and system must be learned, not blind test orders. Interested friends can follow me to learn more about evaluation issues
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