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E-commerce is going strong! Amazon and other giants are laying out this blue ocean market!

01/30/2023
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E-commerce is going strong! Amazon and other giants are laying out this blue ocean market!

According to foreign media sources, the e-commerce giant Amazon is planning to build two new logistics distribution centers in Spain in 2023 : one is located in Zaragoza, which will start construction in March; the other is located in Girona, which will start construction in April.

Among them, the Amazon logistics center in Zaragoza covers an area of ​​more than 52,000 square meters , and is mainly responsible for receiving, managing and forwarding orders, and delivering orders to sites outside Spain or the Pyrenees; while the Amazon logistics center in Girona The logistics center covers an area of ​​50,000 square meters and is dedicated to handling small parcels.

In addition, with the launch of the new logistics distribution center, Amazon will close the logistics center in Barcelona, ​​which was opened in 2018, and transfer the employees of the center to Zaragoza.

Fred Pattje, logistics director of Amazon Spain, France and Italy, said: "We will continue to expand the Spanish logistics network to meet the increasing online shopping needs of consumers."

At present, Amazon is doing its best to reduce costs and increase efficiency, suspend site construction, and lay off excess labor. At the end of last year, Amazon said that it would lay off 10,000 people worldwide, and then increased the number of layoffs to 18,000.

But now, Amazon's two new logistics centers in Spain will bring 2,500 local jobs in the next three years . As of now, Amazon Spain has 20,000 employees , ranging from robotics engineers to IT professionals and financial experts, to the team that picks, packs and ships customer orders .

It is reported that since 2011, Amazon has established more than 20 centers in Spain, including logistics centers and distribution sites. So far, Amazon has invested 10.5 billion euros in Spain.

Other markets have stepped up the pace of shrinking the front line, but invested heavily in Spain , which shows that Amazon is very optimistic about this market.

As the thirteenth e-commerce market in the world, Spain's e-commerce potential cannot be ignored.

According to Statista data, by 2022 Spain's Internet penetration rate will be 93%, and the proportion of Internet users who shop online will be 68%. In November last year, Ali launched the e-commerce platform Miravia in Spain , and TikTok Shop, which just launched the US station, is also planning a Spanish site.

The latest research from Cetelem Observatory also pointed out that the average online shopping spending of Spaniards in 2022 will increase by 35.5% year-on-year to 3,155 euros. Following an 11% year-on-year growth in 2021, the Spanish e-commerce market will continue its upward trend in 2022.

Breaking down by category, except for the online sales of shoes and beauty categories , which fell by 16% and 4% respectively, the average online shopping spending of other categories increased. Fashion (78%), leisure (77%) and outdoor travel (72%) are the three categories with the highest intention of online shopping. Cars and accessories are the most expensive category for Spanish consumers, spending an average of 1,548 euros, an increase of 73%.

Today, the relatively mature e-commerce markets in North America, the United Kingdom, and Germany are slightly saturated. In Europe, there is a large blue ocean of e-commerce waiting to explode, and Spain is slightly stronger in this blue ocean market . Sellers may continue to pay attention to, Layout carefully.

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