There is no doubt that compared to text and pictures, video video is the display form with the highest conversion rate in the e-commerce industry.
Therefore, we have to pay attention to the use of this section. Many people think that just posting a video and waiting for a hit is really whimsical.
Video is a very important part of brand promotion. The quality of video production will determine the impression of your brand in the minds of consumers, and determine whether consumers can be "planted" by you.
Therefore, if you want to do a good job of "planting grass", cross-border e-commerce merchants must fully understand the characteristics of the videos on the site. Next, I will give you a comprehensive analysis. If you want to improve the conversion rate, you can like and save.
Just use the Anker earphones to do the dismantling. First of all, it covers all 6 video slots in the main picture position, and the main picture video can only be 6, no more!
Secondly, the special video cover will reflect the professionalism of the brand. Excellence is often hidden in the details. Quickly check whether your video has a professional cover or a random picture.
If not, I suggest that the cover should contain: brand logo, product name, model, product, solid color background/blurred background. Do not pile up a lot of words, and make it with such a standard, I believe consumers will not have a bad first impression of the brand.
Second, what is the difference between these 6 videos?
As can be seen from the pictures, 2 are uploaded by brand sellers themselves, and the remaining 5 are videos released by Amazon influencers.
But remember, only these two types of videos can appear in this position!
What if the brand seller has >1 video to upload?
The answer is also possible, but the video posted by the influencer will be reduced by the same amount, just like the screenshot seller uploaded 2 by himself, and leave the rest to the influencer.
So, how to choose depends on the seller himself. Suggestion: Up to 2 Amazon brand sellers upload while leaving the rest for Amazon influencers.
Because influencers are far more persuasive than Amazon sellers, if you don’t believe me, you can try to upload the videos of influencers with the seller’s account. This is of course one of the ways, but remember to obtain the consent of influencers.
And consumers are not stupid, can't you tell who uploaded it? The persuasion is somewhat discounted, and a third party is always better than self-promotion.
Swipe down from the main image of Amazon in the United States and you will come to the exclusive Video section of Amazon in the United States. What types of videos can appear here?
Brand sellers uploaded by themselves will be automatically synchronized here, it is recommended to use
2. The video of the buyer's comment will be automatically synchronized here
3. Uploaded by the buyer account/self-support account
4. Videos of Amazon celebrities, it is recommended to use
There are only 10 video slots in the board, 5 for this product, 5 for related products. There are 5 slots for your own products.
If the coverage is not full, Amazon will show competing videos by default, and your customers are likely to be attracted away, leaving you with only click-through rate and no conversion rate.
This is one of the reasons why 5 videos are covered. When you are fully covered, our video will appear in the related video of the competing product, and you can grab the traffic from the competing product listing to the greatest extent. This is the second reason.
Moreover, according to the algorithm, the autobiography of cross-border e-commerce brand sellers & videos released by Amazon influencers are the first to appear in the actual product listing related video, and influencer videos can endorse your brand. Therefore, combined with the first point, the layout Which videos are very clear, don't be fooled by cheap pictures.
As we all know, it was also last year or the year before last that the QA section opened up the function of uploading videos. Compared with the boring text in the past, videos have contributed to the conversion rate. Refer to the following sellers, the 4 QAs on the homepage all use video and put it on the top, and there is also a professional cover. Can your brand achieve such details? Learn it quickly~
I suggest that this section can generously answer buyers' doubts from the brand side. Of course, it is best to be able to answer in the form of video.
Not to mention IInspire, Amazon’s main video feature this year, whether it’s the seller’s video or the celebrity’s video, it will definitely be synchronized. If the above Amazon celebrities are already covered, you might as well put some effort into it.