2022 has passed, and 2023 is still a hot year for cross-border e-commerce. Global liberalization is bound to make the cross-border e-commerce environment better. No matter what category it is, it can have its day. Here comes the benefits for Maijia who don’t know how to choose products and how to prepare for popular products. Amazon will bring you the festivals and product selection preparations of each site from January to March!

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Combining with the marketing calendar, fashion categories are best-selling throughout the year

January

US station: Chinese New Year, construction season

European station: New Year's Day, start-of-work season

Japan Station: New Year's Day, Adult's Day

US station

new year, start of season

Scenario requirements: holiday gatherings, outdoor low temperature; full-scale work, commuting wear

Buying crowd: Adult men and women mainly buy during the New Year; office workers mainly buy during the opening season

Hot-selling sub-categories and consumer concerns:

Women's winter thick coat: casual, comfortable and warm; dark colors (such as gray, black)

Women's Exotic Lingerie Sets: Sexy; Cutout; Exotic

Women's mid-cut snow boots: flat and fleece to keep warm; cowhide; dark colors (such as black, brown)

Men's belts, belts: dark; leather; with buckle

Men's Knit Sweaters: Casual; Pullover; Black

Small leather goods: portable card case, coin purse, postcard case, etc.; black; leather

Advice to sellers:

About the selection: January is the coldest winter season in the northern hemisphere. Warm coats, shoes, etc. are recommended for selection; at the same time, fashionable and cutting-edge warm hats, gloves, etc. can also be purchased in advance; in addition, for the opening season, the selection is related to work. Focus on men's belts, tops and small leather goods, these tools have a fixed demand for male consumers

About the promotion: The promotion in January is just after Black Friday, and this wave of hot notification activities can be continued to further increase sales and at the same time consume autumn and winter product inventory during the peak season; at the same time, the promotion for the selection of products in the opening season can increase cross-category Coupon (Coupon) superposition, increase the number of purchased goods, and get more related sales

About logistics: Because January is a holiday or close to the Chinese New Year, the logistics industry may be out of service or the number of ships and flights may be reduced, resulting in increased logistics costs. Therefore, it is recommended that sellers arrange logistics in advance before November. According to the logistics industry According to the report, the logistics price in the second half of October and the first half of November will be lower than that before the National Day. It is recommended that you refer to this time to contact the logistics and arrange stocking

Europe station

New Year's Day, start of work season

Scenario requirements: winter outdoor wear, indoor home, start season wear

Buying crowd: In the age distribution of buying crowd, the 18-24 year olds account for the highest proportion

Hot-selling sub-categories and consumer concerns:

Women's winter boots: warm, casual and comfortable; mid and long; leather and cotton fleece; dark colors

Men's /Women's Outerwear: Warm and comfortable; cotton with some stretch; suitable for everyday outings

Men's cotton mop: warm and comfortable, made of cotton wool; mainly monochrome; home wear

Cotton hats for men: warm and comfortable, cotton fleece material; dark colors (such as gray, black); keep warm when going out

Men's /Women's business apparel accessories: ties; belts, etc.

Advice to sellers:

January is the month with the lowest average temperature. Therefore, in addition to considering the product appearance design, the hot-selling products in January should also test the thermal performance of the product before leaving the factory to meet the needs of customers in terms of function.

Generally , mid-to-late January will be close to the traditional Chinese Lunar New Year. It is recommended that sellers, in addition to routine operation and management, also know the supply chain and logistics holiday time in advance, and prepare spring and summer product stocking in advance.

Japan station

New Year's Day, Adult's Day

Scenario requirements: New Year promotions, coming-of-age ceremonies, cold and warm protection, winter sports

Hot sub-categories:

Fashion category Lucky bags, electric heating vests, scarves, gloves, hats, down jackets, down jackets, (hooded) sweaters, winter underwear, sports, fitness clothes, business related (ties, belts)

Advice to sellers:

During the New Year, lucky bags and New Year promotions are the main axis, and sellers can increase sales by actively participating in lucky bags and New Year promotions

January is basically the season for winter product clearance sales, and promotional prices are the key factor; until mid-January, there are more targeted purchases, and then gradually begin to adjust inventory

Generally speaking, the pre-sale of spring products for shoes and bags starts in December, and related selections begin to increase after mid-January, and the demand continues to increase

After the New Year, the demand for sports and fitness began to increase, and the demand for sports and exercise-related fashion products gradually increased

February

US Station: Valentine's Day

European Station: Valentine's Day

Japan Station: Valentine's Day, Graduation Season

US station

Valentine's Day

Scenario requirements: Men and women send gifts to each other to express love

Buying crowd: couples, couples

Hot-selling sub-categories and consumer concerns:

Sexy lingerie set: sizes from S-XXL; colors mainly black, red, white, pink, blue

Women's boots: The styles are mainly rain boots, Martin boots, Chelsea boots, hiking boots; the main size is 7-10; the main colors are black, brown, white, maroon, gray;

Ring: The main theme is festivals and love; the colors are mainly blue, white, silver, gold, and green

Pajama set and nightdress: black lace

Advice to sellers:

Graphics and texts must meet relevant compliance requirements

The holiday attribute is strong, so it is necessary to prepare inventory in advance, and report corresponding promotional activities during the festival, so as to seize the big window

Europe station

Valentine's Day

Scenario requirements: exchanging gifts on Valentine's Day

Buying crowd: In the age distribution of buying crowd, the 18-24 year olds account for the highest proportion

Hot-selling sub-categories and consumer concerns:

Women's Jewelry: Necklaces, Bracelets, Earrings, Rings and More as Valentine's Day Gifts

Women's Outerwear: Warm and comfortable; cotton with some stretch; suitable for everyday outings

Women's /Men's Pajamas: Loose and comfortable; Cotton and linen jersey; Perfect for home wear

Women's cotton mop: warm and comfortable; cotton fleece material; mainly a single beautiful color; home wear

Advice to sellers:

Valentine’s Day in February, products that can be given as gifts, such as eye-catching jewelry, comfortable and warm pajamas, etc., sales growth will be more significant during this period, and you can focus on promoting related products with such attributes

Japan station

Valentine's Day, graduation season

Scenario requirements: Valentine's Day gift, Thanksgiving party, graduation trip

Hot sub-categories:

Jewellery, leather wallets, sweatshirts (with hoods), heated vests, down jackets, down jackets, loungewear, pajamas, scarves, gloves, hats, winter underwear, parent and child dresses, party dresses and accessories, jackets, jackets

Advice to sellers:

In early February, Valentine's Day gift promotions, jewelry accessories, leather wallets, etc., saw an increase in search volume

After mid-February, the demand for spring basic products such as sweaters began to gradually increase

In mid-February, sales of women's dresses and floral accessories increased due to the demand for thank-you meetings; at the same time, the demand for women's and children's dresses for graduation and school entrance also increased

Beginning in late February, the demand for graduation trips has increased, and the search volume for off-season products such as swimsuits has increased. Physical stores have not yet started selling related off-season products. Sellers who seize the opportunity may increase sales

March

US Station: Women's Day, St. Patrick's Day

European Station: Women's Day

Japan station: school season, cherry blossom viewing season, white day

US station

Women's Day, St. Patrick's Day

Scenario requirements: gift giving; party parade

Buyers: Most of the women shop on Women's Day, and there are also other people who buy as gifts for women

Hot-selling sub-categories and consumer concerns:

Women's accessories (such as bags /handbags, belts): mostly multi-colored; reusable handbags in line with the concept of environmental protection

Women's shapewear: set of panties and bottoms, with belt; colors are mainly black, beige; sizes are mainly plus size

Ladies sandals: open toe, chunky heel; mostly sizes 8-10

Jewelry: earrings, rings, etc.

Apparel: parade apparel, green related products

Advice to sellers:

St. Patrick's Day: The theme colors of the festival are green and clover, and there are more opportunities for related themed products

Women's Day: Women have greater opportunities for expensive products

Europe station

women's day

Scenario requirements: go out in spring to wear, give gifts to mothers, wives, girlfriends, and female colleagues

Buying crowd: In the age distribution of buying crowd, the 18-24 year olds account for the highest proportion

Hot-selling sub-categories and consumer concerns:

Men's Outerwear: Spring light casual jacket; cotton; suitable for everyday outings

Women's wallets /handbags: With the support of International Women's Day in March, the sales of women's portable wallets and handbags will grow faster; materials are leather/nylon/canvas; colors are dark (such as black, gray, brown), light Color system (such as Tiffany Lane, off-white); wear it out in spring or give it as a gift

Women's Shirts: Long-sleeved shirts for women in spring; cotton, cashmere blends, washed denim; suitable for work and casual occasions

Advice to sellers:

Spring is coming in March, and men’s and women’s spring tops have become hot-selling categories. In addition to the material and thickness of the clothes, the choice of color should also be considered to match various applicable scenarios in spring, so as to match the needs of consumers to a greater extent.

Japan station

Beginning of school season, cherry blossom viewing season, white day

Scene requirements: admission /entrance ceremony, graduation ceremony/graduation ceremony, graduation trip, white day

Hot sub-categories:

Hoodies, hoodies, spring coats, spring clothing (tops, dresses, etc.), graduation (formal suits, etc.), travel needs (swimsuits, sunglasses, suitcases, etc.), graduation /entrance ceremonies (formal wear, etc.), business supplies (belts) ,tie)

Advice to sellers:

After mid-March, the demand for spring coats mainly for business use has gradually increased, but the temperature in the morning and evening is still low or even below 10°C, so there is still a strong demand for winter coats

Purchases of spring apparel such as basic casual tops such as hoodies and hoodies will grow steadily

With the graduation ceremony of universities and middle schools, the graduation ceremony of kindergarten and elementary school, and the entrance ceremony, the search for products related to women's important occasions has increased (dress skirts, women's formal wear, jackets, etc.)

Kimono products related to graduation ceremony needs of children and students

Products related to graduation trips and spring break trips are selling well