Every year, many companies come to the Amazon platform, whether it is selling goods or realizing brand dreams, they spare no effort to join the "involution". But every year, many old sellers leave, discouraged or put off, or take it too good to be true. In short, there will be many legends left.

According to Amazon’s official data, in the third quarter of this year, 58% of Amazon’s global sales came from third-party sellers, and Chinese sellers also performed well.

Why is China's performance so eye-catching? There are some excellent novice sellers among them. How did they triumph all the way in this bewildering 2022 and win a "blockhouse"?

If you want to choose an annual keyword for the cross-border e-commerce industry in 2022, the word "shuffle" will probably be selected with a high number of votes. From the perspective of a single platform, on the one hand, a large number of "new platforms" with star capital, background, and halo entered across the border;

It's the end of the year, and it's time for routine year-end inventory and trend forecasting for the coming year. The cross-border company Hugo, together with the CEO and executives of the cross-border e-commerce platform, made an in-depth interpretation of the current platform issues that sellers are concerned about, as well as the new development plan and policies of the platform in 2023.

Yang Yuan, CEO of Shenzhen Xiaoman Technology

As the overseas epidemic situation returns to normal, the online traffic dividend fades, combined with the economic downturn in Europe and the United States, and the decline in purchasing power, there is a relatively large risk of a decline in the demand for purchasing agents in Europe and the United States. Mutter's entry and good development momentum will make more and more e-commerce companies join the overseas e-commerce market, and the cost of advertising and marketing will further increase. The combination of these factors will increase the difficulty and cost of overseas marketing next year. If cross-border sellers want to achieve sustainable growth, extensive management will definitely not work. They need to improve their internal skills, do a good job in refined operation management through digitization, make good use of existing customer assets, increase the conversion value of each customer, and retain these customers through better services.

In addition, with the rapid development of cross-border SAAS in recent years, many sellers have also purchased a lot of software services. But to really improve the digital management level of the enterprise, the data exchange of these software is particularly important, otherwise, one data island after another will be formed within the enterprise. Starting next year, more and more service providers will provide data access services to enterprises. In addition, more SAAS companies will go out of their original professional fields and carry out more upstream and downstream business development, so as to meet the needs of enterprises for one-stop business management.

Shulex VOC He Pai

The essence of business is to facilitate transactions at the lowest cost. The most effective way to reduce costs is to obtain the "information gap" that others do not have. It can precisely match the unique needs of consumers in different countries and regions to choose products, or optimize products based on professional suggestions from power users in category improvement. These "information gap capabilities" will allow our brand to gain an absolute marketing initiative in the battle for market traffic. Therefore, in the foreseeable future of 2023, we still need to be customer-centric, continue to listen to VOC deeply from user to user, and create a good brand that touches people's hearts.