We have sorted out the three methods most commonly used by sellers to measure money , namely :

● Massive pavement

● Auto advertising _

● Facebook _

one.Mass pavement test models

This kind of large-scale commodity distribution and test model is the simplest .

The operation method is as follows :

1. First, find a vertical subdivision category . Take women’s swimwear as an example . Use your own distribution tool or ERP to start bulk loading . The SKUs are all kinds of women’s swimwear , all of which are self-delivered by FBM . Picture It is also a web map , for the purpose of product testing , the listing does not consider page optimization and whether the pictures are infringing for the time being , and only needs to complete the distribution as soon as possible ;

2. This method pursues speed and breadth , and the styles of women's swimwear that can be found on the market are laid out as soon as possible . The pictures and descriptions of each style are changed and repeated as much as possible , one SKU can be changed into 40-60 SKUs at most , and the product is still the same product , the purpose is to increase the exposure as much as possible . At the same time , attract consumers with the lowest possible price . ( In particular, the price of products using FBM can be reduced to half of the price of competing products using FBA )

two. Auto advertising test

Unlike the "mass distribution of goods for testing" that requires so many products , Auto advertising testing is more convenient in operation .

The operation method is as follows :

1. In the vertical subdivision category , select some better products , and send a small amount ( less than 100 ) of FBA for each product ;

2. After FBA arrives , start auto advertising , early budget and bidding proposals are bigger , and don’t pay too much attention to ACOS indicators ;

3. After a week, look at the data feedback of CTR and CVR , choose products with very bright data performance and start contacting the supply chain for supplementation .

Note : For products with poor performance , you can let the product slowly clear the inventory by automatic advertising and a certain degree of coupons . This method can not only play the role of testing funds , but also help us run many valuable keywords .

three. Facebook test _

This method is more suitable for some sea shipments or high-value products .

The operation method is as follows :

1. Select a category and a rough product sequence , the process is the same as the previous two methods ;

2. Put the pre-testing product on the independent station, which is quickly built using Shopify , and then uses Facebook ads to target the exact audience of the product ;

3. Use several products with 50-70% discount as attractive points , run FB advertisements , see which orders will be more in the end, and the data performance will be more eye -catching , and determine the main products in the future ;

4. After the test is over , you can choose to ship or not. The cost of the test is only the Facebook advertising fee . ( much lower than A mazon )