On Amazon’s cross-border e-commerce platform, the page that products are displayed to customers is called the product detail page. The optimization of the product detail page plays an important role in improving the product conversion rate. The optimization of product detail pages is the basic knowledge necessary for Amazon. Its optimization includes optimization of titles, product specifications, product images, product evaluations, and product questions and answers. Xingtaohui reminds sellers that Amazon not only has a web-side shopping website but also a mobile-side shopping APP, and sellers must optimize both ports.
Product image optimization. The optimization of the picture includes the main picture and the sub-picture. The main picture Amazon requires the picture to be clear, and the product background is uniformly white, to maximize the full picture of the product; the secondary picture is used for product details, and the product is displayed from multiple angles. If necessary, you can add a product size comparison picture, and in the product The size of the product is listed separately in the description of the five main points. At the same time, the product should not be infringed, and other people's pictures cannot be directly used. If necessary, the seller can take product pictures by himself.
Optimization of product reviews. Product evaluation is very important for a product. In the case of bad reviews, the seller can ask the seller the reason for the bad review and make appropriate compensation to the buyer.
Product title optimization. The optimization of the title is mainly the optimization of keywords. The words with the largest search volume can be identified on the hot words and long-tail words. At the same time, the product range can be appropriately broadened, that is, the addition of broad words. At the same time, do not miss the precise words. Large traffic should be grasped, and small traffic should also be grasped.
Product Q&A optimization. In the product question and answer section, sellers need to set up questions that buyers may ask in advance, and answer buyers' questions as comprehensively as possible.