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Domestic e-commerce is surging, entering the stage of capital operation, and even celebrities who bring goods and sell goods have joined the camp, but the development of cross-border e-commerce is currently in a prime time . As a result, more and more merchants are focusing on cross-border e-commerce to seek transformation , and are eager to board this "cross-border" luxury cruise. However, it has become a difficult problem for merchants to choose which platform to enter first among the numerous cross-border e-commerce platforms. Today I will focus on telling you about the three hot market platforms: Amazon, AliExpress and shopee in Southeast Asia.

It can be said that there are many opportunities in the blue ocean, and once you enter the deep sea, transformation is easy to do, but the platform is the most difficult to choose!

one.Amazon

The No. 1 online shopping platform in North America, Europe and many other countries and regions is also known as the largest cross-border e-commerce platform.

1. Amazon store monthly rent

There are two types of Amazon seller programs: personal store and enterprise store

Individual stores : Fees ranging from $0.99/£0.75/€0.99/100 yuan per unit of product.

Corporate Shop : Pays $39.99/£30/€39/$4900 per month.

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2. Product transaction commission

The product commission fee amount, depending on the site and category , will be charged a commission of 8% to 45% of the product price, minus the tax displayed by Amazon's tax calculation service.

In addition , Amazon has set a different minimum commission amount for some categories (see the figure below for details). If the conversion value of the product commission is lower than the minimum commission value, the minimum sales commission will be charged.

3. Logistics costs

(1) Seller self- delivery (/MFN) (Amazon is mainly an overseas warehouse model, and the traffic of self-delivery merchants is very small)

(2) Fulfillment by Amazon (FBA): Sellers who use FBA to fulfill orders need to pay Amazon for both storage and fulfillment. Storage fees are charged on a monthly basis (between the 7th and 15th of each month), and fulfillment fees are charged per product unit sold.

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2. AliExpress

Aiming at more than 220 countries around the world, we truly do cross-border e-commerce in the global market.

( 1) Store fee: no annual fee and monthly rent are required, only a deposit of 10,000 yuan is required to settle in (refundable if not refundable, only for enterprises to open stores)

( 2) Product transaction commission: Currently, the transaction volume of the categories that can be settled normally is 8%, and some categories have been stopped.

(3) Logistics: domestic direct dispatch & preferred warehouse & overseas warehouse (in view of the global market, domestic direct dispatch is the first choice, preferred warehouse and overseas warehouse are additional traffic weighting)

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three. Lazada&shopee (cross-border shop)

( 1) Store fees: Lazada needs to pay a deposit of 3,000 yuan, shopee does not need to pay a deposit, and participates in activities need to pay 3,000 yuan

( 2) Product transaction volume commission: Lazada transaction volume commission 4%+2%VAT, shopee transaction volume commission 6%+2%VAT

( 3) Logistics method: domestic direct dispatch & overseas warehouse, domestic direct dispatch goes to the platform's official logistics, overseas warehouse goes to the official warehouse, currently the logistics cost is the lowest among cross-border e-commerce

I told you about the cost of the platform above. Generally speaking, Amazon has the largest cost, followed by AliExpress, and finally the lazada&shopee platform in Southeast Asia . Next, let’s talk about the differences between these platforms from the difficulty of product selection and operation:

A: Difficulty of selection

Amazon >AliExpress>lazada&shopee

Amazon focuses on single products, takes product as king, and focuses on boutique operation mode, which is more suitable for factory-type merchants. It has product research and development capabilities, product prices are advantageous, and the goods are relatively single. It is important to have enough budget in the early stage to be able to undertake overseas. warehouse and high promotion costs. However, if you are a novice, do not have a certain experience in product selection, or have products but do not understand the product market of major Amazon sites, and blindly store goods in major Amazon warehouses, to be honest, no matter how much you have in your pocket Not enough money to play.

AliExpress is heavy on stores. The store needs to have a certain product base. If the number of products is too small, it will affect the store traffic, but it is not the stage of blind distribution. We can test a batch of products, and then focus on the traffic data. product promotion.

Lazada &shopee is actually similar to AliExpress. It has the concept of a store. Store operation requires a certain product base, and the core operation is also mainly to create explosive models. Most of the merchants are new-testing products, from the whole store to a single product. Mainly AliExpress and lazada&shopee , you can choose to self-delivery without stockpiling in the early stage , so the more high-quality products are nothing more than spending some energy to choose the most suitable products for us through the platform. Therefore, for novice Xiaobai, AliExpress can greatly reduce the cost of up-front investment and the risk of operation.

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B: Operational Difficulty The Amazon boutique model also matches the refined operation model, and the operational difficulty factor and capability index requirements are also the highest. As long as you accidentally fall into a pit and step on a thunder, you will be directly confiscated by Amazon and sealed. For a high-risk training ground like Amazon, novice Xiaobai needs to think twice and choose carefully . Experienced merchants are walking on thin ice, not to mention novice merchants?

Compared with Amazon, AliExpress and lazada & shopee have much lower operational difficulty coefficient and capability index requirements . Different from Amazon, AliExpress and lazada &shopee test more about the product's ability to put on the shelf, the natural ranking of the product and the operation ability to obtain free traffic on the site.

For novice Xiaobai, you can focus on product selection, store decoration, product launch, optimization of LISTING, and flexible matching of auxiliary tools such as paid advertisements on the site and off-site drainage to create a free on-site drainage channel.

C: Funding requirements For the entry fee, Amazon has a monthly rent. Like AliExpress and lazada&shopee, they are currently settled in the form of a deposit, which is not refundable. In Doudou’s view, this is not the core. The core is the cost difference caused by Amazon’s logistics model. Amazon needs to store the goods in the FBA warehouse first , while AliExpress and lazada &shopee can self-deliver after placing an order. Not to mention that the evaluation costs of AliExpress and lazada&shopee are low, and there is no need to make a lot of investment in advertising. You only need to do paid advertisements occasionally, because AliExpress tests are more about the natural ranking of products and access to the site for free. traffic capacity. However, because Amazon is more focused on buyers, the proportion of REVIEWS is very large, and it often needs to spend money on product evaluation first, and then burn CPC advertising. Therefore, for the novice Xiaobai with insufficient funds, Amazon is not as friendly as imagined.

D: Risk Index Amazon's regulations are becoming more and more strict. In addition to the risk of stockpiling inventory, there are also account-related risks, co-selling risks, intellectual property risks, tax risks, and other illegal operations. He entered the pit accidentally, lost both money and goods, and left the scene naked. The risk of AliExpress is the risk of infringement of intellectual property rights, but the most serious one is not to lose both property and goods. At present, there are still some big-name infringing products in the industry of Lazada &shopee. Although the platform is also under supervision, because the platform is in the development stage, the supervision intensity can be imagined.

Conclusion: If you have enough funds, enough experience, and strong operations, you can consider Amazon's investment. Although a little high energy, although a little risk-consuming, but the reward is enough. If you don’t have enough funds, experience, and operations, you can consider AliExpress and lazada & shopee in Southeast Asia. You don’t want to get rich, but you want to be stable. After all, cross-border e-commerce has passed the most profitable stage. Take it one step at a time.

For more exchange information, please pay attention to the public number: AliExpress master, online consultation editor!