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I don't know if you have any feelings when you see the title of this article? When many people feel that the profit of cross-border e-commerce platforms is low, and the merchants want to reach out and touch the field of independent stations while they are invoking, there is bad news from independent stations.

Let me tell you about the current situation of independent stations. According to the data released by the Ministry of Commerce of the People's Republic of China in July 2021, the number of independent station merchants has reached 200,000 . Unlike the platform, the main traffic acquisition channel of independent stations is paid promotion. In today's traffic-hungry days, Google, Facebook , Tiktok , and Pinterest have all become the best choice for merchants. Among them, according to merchants , Facebook is the largest and one of the traffic sources with the best conversion effect for independent website sellers.

However, since the second half of last year, facebook conversions have experienced a significant decline. According to several merchants, the product conversion rate has decreased by 1.5% compared with the previous one , and the same promotion cost has been reduced by more than 6 times. The reason is actually very simple. A large number of Facebook users are Apple users, and they can recommend products to them based on Apple mobile phone searches. Since the Apple mobile phone protects user privacy and launched the non-tracking track, the user accuracy is much less. Currently, only 16% of users choose to allow tracking . . Google Sandbox actually achieves the same goal in different ways. The reason is to detect the traces of users browsing the web and recommend products to users.

Speaking of which, I would like to say that cross-border brands going overseas are not only independent stations, but also the Southeast Asian market with great prospects . Lazada&shopee can also be called the "traffic overlord" in Southeast Asia !

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Why do I call Lazada & shopee the traffic hegemons in Southeast Asia? Here is a set of data for you to know!

1. The population is highly mobile. After the catalysis of the epidemic, 70% of the population has been online. The demand for online shopping is huge, and the growth space is large, and the growth rate of e-commerce scale far exceeds that of other markets.

2. RCEP national policy support, similar culture, better online environment

We all know that there are many Chinese settled in Malacca in Southeast Asia to do business. Before the epidemic, most of them were mainly through offline physical transactions. The online shopping environment and frequency are far lower than those in China. Just after the outbreak of the epidemic in 2020, the offline lockdown period accelerated the pace of online shopping, and as far as we know today, the volume of online transactions has far exceeded that of their offline counterparts.

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Speaking of which, many businesses may ask how to settle in Southeast Asia? There are two modes of going to sea in Southeast Asia. The following will explain them one by one:

Cross-border store entry mode and requirements: ( 1 ) Chinese business license ( 2 ) Alipay verification by enterprise or legal person ( 3 ) Domestic delivery ( 4 ) Lazada opens 6 sites at one time, shopee chooses Taiwan, Malaysia or the Philippines as the first stop, It will be gradually opened according to the assessment.

Logistics mode:

Local store entry mode and requirements: ( 1 ) Local individual store or local enterprise license ( 2 ) Only the local country can be covered ( 3 ) Local warehousing and delivery

Seeing here, if you have an idea to enter Southeast Asia, but you have trouble understanding the platform and operation, you can contact Xiaobian to cooperate. We provide one-stop e-commerce in Southeast Asia to enter and promote the operation service, such as Xiaomi, Lenovo, Yuyue, etc. are our cooperation At the same time, we are also the preferred cooperative service provider for domestic famous brands to go overseas.

The following is an outline of cooperative operation services (interested customers can discuss in detail):

Next, I will share with you the data of our cooperative stores:

Client A: Originally developed the tourism industry in Thailand, but was transformed into an e-commerce business due to the impact of the epidemic. Cooperated with us in April 2021. After our operation team selected products and researched, we finally decided to focus on digital audio products. After data analysis, big promotion, event marketing and other operational methods, the monthly sales of the store reached 5 million baht in just half a year. , equivalent to RMB 1 million per month.

Client B: The client is mainly engaged in outdoor products. As an old e-commerce seller, he encountered a bottleneck in sales. He tried many methods but the effect was not satisfactory. We have cooperated with us for 21 years. After data analysis of old products, explosion cycle and second-tier product explosion, we quickly increased sales. We won the title of Lazada Top Seller in this category in one fell swoop , and sales increased by 200% in just two months. .

At the end of the article, I will share with you the hot-selling categories of e-commerce in Southeast Asia, hoping to give some guidance to business friends

Conclusion: E-commerce in Southeast Asia is currently in a stage of rapid development and low-cost operation. In addition to a large amount of platform traffic support, the proportion of paid drainage costs is also extremely low, and even most categories are still in the expansion stage. I want to say that if your product supply is stable enough, don’t hesitate in the Southeast Asian market. Even if you don’t do it today or tomorrow, you will enter it sooner or later, so why not plan ahead!

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