The second week of July has begun, and before you know it, half of July will pass, time is really fast. Let's take a look at what happened in cross-border e-commerce last week~

1. Alibaba will adjust the categories of international stations from July 11

Alibaba International Station issued a notice saying that in order to optimize the product structure and improve the buyer experience, Alibaba is expected to adjust the categories released on the international station from July 11, 2022, and the adjustment is expected to be completed on July 20, 2022. The reason for this category adjustment is first to improve the rationality of product release: the existing product release category structure and classification method cannot fully meet the industry requirements, making it difficult for suppliers to find suitable categories when releasing products. The second is to improve the efficiency of buyers' procurement: a reasonable category structure and classification method can improve the accuracy of buyers' search and matching, allowing buyers to find the products they want to purchase more efficiently and accurately.

Tongtu ERP said: After the adjustment, buyers can more accurately match the required products, and sellers can also display products in accurate categories. Sellers can use Tongtu Ali International Station to publish a special page to list products.

2. TikTok will launch the "Aquaman" warehousing plan in the UK

According to reports, TikTok e-commerce is preparing to launch a warehousing program called "Aquaman" in the UK market. TikTok Aquaman will follow Amazon's FBA warehouse model and store some products with stable sales in local warehouses in the UK in advance to shorten cross-border logistics time. At the same time, TikTok has also set up warehousing centers in China to save merchants the time it takes to ship goods from warehousing facilities to cross-border transshipment sites.

Tongtu ERP said: Many cross-border e-commerce sellers will be troubled by warehousing. If they stock up, they are afraid that the sales of the goods will not meet expectations; if they do not stock up, the delivery and logistics time will also be greatly increased.

3. Amazon's official product selection tool "Business Opportunity Detector" is online

Amazon's "Business Opportunity Detector" focuses on market segmentation search terms to help sellers tap unmet overseas consumer needs and actual purchases; it has more than 40 indicators to build a multi-dimensional data system, refined to ASIN level, and comprehensively understand product information , save new product development time; provide various data of popular search terms to help sellers optimize on-site traffic and formulate corresponding advertising optimization strategies.

Tongtu ERP said: Sellers can grasp product business opportunities faster and save new product development time.

4. Shopee opens five new distribution centers in Brazil

Singapore-based shopping app Shopee, owned by Sea Ltd, has opened five new distribution centers in Brazil in recent months to improve shipping processes and shorten delivery times, according to media reports. The report said that Shopee's high sales volume of low-unit-price items means that thousands of products have a larger turnover every day, requiring a strong distribution system.

Tongtong ERP said: If you want to explore the Latin American market, you may take a look at shopee Brazil station

5. Alibaba International Station released the June cross-border index

A few days ago, Alibaba International Station released a cross-border index. Since June, global procurement demand has recovered. Among them, beauty and personal care, automobile and motorcycle accessories, outdoor and consumer electronics industries have seen a large increase in overseas demand compared to May. After the epidemic was lifted at home, the home economy subsided, and the outdoor economy became hot. Among them, driven by the double benefits of outdoor and consumer electronics, outdoor portable energy storage products have become popular overseas. The index shows that in the past five years, the compound annual growth rate of outdoor charging equipment has reached 148%, and it is expected that the global shipment will reach 31.1 million units by 2026. China has become the main producing area, accounting for 90% of the global output.

Tongtu ERP said: The outdoor economy is booming, attracting many sellers to the outdoor product track.

6. Ozon launches a new referral program: buyers can invite new sellers

Ozon is rolling out a new referral program: buyers will be able to invite new sellers into the marketplace for rewards, while sellers themselves will receive a welcome bonus of 5,000 for setting up ads. The main goal of the program is not only to increase the total number of sellers, but also to expand the scope, thereby making the market more attractive to buyers. Any buyer with at least three orders totaling 2,500 rubles or more can become a member of the referral program.

Tongtu ERP said: the number of sellers will increase, and the competition will become fiercer

7. Amazon Prime Day officially launched on July 11

According to information disclosed by Amazon China’s official WeChat account, the 2022 China Prime Membership Day will be officially launched at 23:00 on July 11, Beijing time. The theme of this China Prime Membership Day is "Global Cloud Travel at One Touch". According to Mr. Li Yanchuan, vice president of Amazon China and head of Amazon's overseas purchases in China: "On Amazon China Prime Day in 2022, there will be 20,000 international brands, 3 million new products, and 2 million discounts on good things. We will lead China Consumers embark on a 64-hour global travel journey, with a touch of fresh lifestyles from all over the world.”

Tongtong ERP said: Prime day is about to start, do you think it will be a hit or a hit?

8. SHOPLINE launched "Zhuge Advertising Insight"

Recently, the SHOPLINE application market launched "Zhuge Advertising Insights". Based on a powerful advertising searchable database, it provides advertising creative materials and related data to help merchants understand industry trends, competitive product solutions, collect inspiration, and improve advertising efficiency.

Tongtu ERP said: Through data, sellers will more easily understand the advertising situation, change the advertising delivery mode in time, and strive for higher display and efficiency.

9. Amazon launches "European Station Export Program"

In order to help sellers increase sales at low cost, Amazon has launched the "European Station Export Program". In addition to the existing 8 European countries, sellers can also sell their products to 8 more European countries through the "European Station Export Program". Previously, Amazon opened its European sites to Chinese sellers in 8 countries. The launch of the "European Station Export Plan" means that sellers can directly sell 1 SKU to 16 countries in Europe. As long as the seller has any account in the European station and the account status is normal, the export program can be activated on the seller platform. Joining the European export program does not require sellers to register for an additional VAT tax number, and sellers only need to follow the same VAT requirements as the European sites of the above 6 open export programs.

Tongtu ERP said: In this way, the products will get more display opportunities, be discovered by more potential customers, increase product sales, and expand the brand.