Wuhan Meteor Convergence: Amazon Platform News?What is the truth, compliance management is the right way

Recently, there has been a message circulating in major Amazon seller forums that Amazon may no longer close the store if it violates the rules, but will only give a warning. However, according to Meteor Convergence, this news has not been officially confirmed. Sellers should not try it lightly, operate in compliance with regulations, do a good job in every step, and take formal marketing channels.

Since 2021, Amazon has made many regulations in terms of seller compliance, aiming to protect the Amazon market environment and allow sellers to operate in a fair market. The negative reviews received by Amazon sellers really affect the sales volume. Recently, some sellers said that the store rating system of Amazon Japan station is suspected to have undergone major adjustments, because the homepage of the Japanese station has basically become a good review, and the time for good reviews is also nearly one or two. month.

There is also a phenomenon of "no negative reviews on the homepage" on the North American site. Some sellers concluded that the changes in Amazon's rating system are mainly in three aspects. One is to reduce the weight of negative reviews and increase the weight of positive reviews; It is that the negative comments are much higher than the positive comments, and the negative comments will also be arranged in a lower position; the third is to reduce the weight of old comments and increase the weight of new comments.

Meteor Convergence believes that Amazon punishes customers for not closing the store and only limiting the flow. It may be that the store is still in the short term, but without traffic, it is difficult for the store to place orders. Don’t take chances, operate in compliance, and the Amazon platform will not punish sellers for no reason. It is generally beneficial for sellers to display positive events on the homepage. Regardless of whether the news is true or false, sellers can now seize the opportunity to increase traffic. In addition, no matter how the policy changes, it is the right way for sellers to operate in compliance.