2023 Amazon new sellers are in full swing , and the status and prospects of cross-border e-commerce are far better than we imagined! Especially recently, the market share of cross-border e-commerce has been rising, and the market share in the past two years alone is greater than the previous combined share. And it's not a slow growth, but an explosive growth. This also makes more and more people have a strong interest in the industry of cross-border e-commerce.

If you are still a little confused about the preparations for opening a store, please read this article! The editor will sort out the five aspects of site, cost, information, registration, and store opening preparations to help you prepare for store opening efficiently!

Step 1 Determine the Amazon site to be developed

Confused about where to start? Amazon solves your choice difficulty! Amazon has opened 18 overseas sites for Chinese sellers: North America (United States, Canada, Mexico)/Europe (UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands, Belgium)/Japan/Australia/Singapore/Middle East (Australia) United Arab Emirates, Saudi Arabia) and India! Each of the 18 major sites has its own strengths and weaknesses, and you can sell them all!

✅ North America station

The North American station covers the United States, Canada, and Mexico, covering a total of 340 million online shopping consumers1 . It is large in size and has business opportunities in various categories. It is the first stop for novice sellers to go overseas! Amazon North America has a variety of comprehensive operating tools, supporting policies and solutions, providing Chinese sellers with full business process solutions to improve operational efficiency.

✅Europe Station

It is estimated that by 2025, the overall e-commerce revenue in Europe will reach 569.2 billion US dollars2 , and more than 500 million Europeans will start online shopping, which is equivalent to the combined online shopping population of the United States and Japan3 ! At the same time, the European station also launched an export plan, without registering a new account, without moving the listing, and without additional VAT registration, maximizing the use of the existing European site configuration, and easily selling one SKU to Austria, Switzerland, Ireland, Denmark, Portugal, and Greece , Czech Republic and many other countries! Support Self-Fulfillment (MFN) and Amazon Fulfillment (FBA)!

*Nine major sites in Europe: UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands, Belgium

✅Japan station

Japan Station is the largest overseas station in Asia and the third largest economy in the world. For Chinese sellers, there are many advantages such as convenient geographical location, short logistics time, less inventory pressure, more convenient operation, and rich promotional activities ! Moreover, Amazon Japan has nearly 30 promotional festivals throughout the year. The promotion season is uninterrupted, and novices can place orders more quickly!

✅ Emerging site

New sites such as Australia, Singapore, the United Arab Emirates, Saudi Arabia and India are full of "money" power, with a younger population and strong spending power. More importantly, with a series of preferential policies for supporting new sites, the profit margins of the new sites are also considerable, which is another breakthrough for expanding business!

Seller N: I just started to do cross-border e-commerce, and my capital budget is limited. What should I do to set a reasonable price to optimize profits?

Step 2 Planning the estimated store opening costs

After determining the Amazon site you are about to develop, you need to pay attention to the basic composition of store opening costs in order to better optimize sales profit margins.

✅Professional selling plan monthly service fee

To open a store on Amazon, you only need a set of $39.99 per month to open 14 major sites: North American Station (United States, Canada, Mexico), European Station (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium), Japan and Australia.

Now stationed in Singapore, the Middle East (UAE, Saudi Arabia) and India's 4 emerging blue ocean sites, you can enjoy a limited-time monthly rent-free event !

✅Sales commission

Different categories will charge different percentages of sales commissions. After you have determined the products you want to sell, you can check the required commissions yourself.

✅Logistics fee

When you open a cross-border business on the Amazon site, choosing different delivery methods will result in different logistics costs. If you choose Fulfillment by Amazon, you need to know that the basic cost of FBA consists of storage fee and delivery fee, and also provides a variety of optional paid value-added services to help sellers reduce operational pressure.

✔ Storage fee

Inventory storage fee is charged monthly according to the storage space actually occupied by the product

✔ Delivery fee

Per piece fee based on the size and weight of each item

✔Other fees

Unplanned expenses, charged on a case-by-case basis

caution:

FBA optional paid value-added services, including product labeling, packaging, order removal, etc.;

Each site has different size and weight restrictions for fulfillment fees, as well as different unit prices for storage fees.

✅ Other fees

In addition to the site monthly service fee and slightly variable commission and logistics costs, you also need to consider the costs incurred by other services, such as: advertising promotion fees, refund handling fees, listing fees, exclusive account manager fees, brand registration, etc. For details, please consult your account manager.

Seller N: What materials do I need to prepare for cross-border e-commerce? How far in advance do I have to start preparing?

Step 3Preparation for pre-registration materials

Before you start to register an account, please prepare the following five necessary materials in advance in order to successfully complete the account registration. The following registration information is required. If the information is incomplete and untrue, the registration will not be successful.

✅Color scanned copy of company business license

It must be issued by Mainland China, Hong Kong, or Taiwan, and the date of expiration should be more than 45 days. At the same time, please ensure that the company registered on the business license is in existence.

✅Color scanned copy of ID card of legal representative

The name on the ID card needs to be consistent with the name of the legal representative of the business license and the name on the registered Amazon account, and the ID card must be within the validity period.

✅Valid credit card for international payments

VISA or Mastercard (VISA preferred)

Note that you need to:

✔Confirm the activation of the payment function in the currency of the country of sale. If you open multiple malls at the same time, it is recommended to use a credit card that can support multi-currency payment;

✔ Verify that your credit card has not expired and has sufficient credit limit, and that there are no restrictions on online or mail order payments.

✅Accurate and up-to-date contact information

The email address and phone number of the contact person (it is recommended to fill in the phone number of the legal representative); the address and phone number of the company

✅Bank account to receive payments

You have the following three options (choose one):

✔Bank account in mainland China : Use RMB to receive global payments and deposit them directly into your domestic bank account. The bank address selects the seller's local bank account in China. Use a domestic bank account, that is, use Amazon Global to collect money.

✔Bank account in Hong Kong, China or overseas : Use a valid bank account in overseas or Hong Kong, China to receive Amazon sales in local currency;

✔Third -party deposit account : Use the payment service provider participating in the "Payment Service Provider Program" to provide the seller's bank account. In this case, please select the bank address as the country where the payment service provider opened the bank account for the seller.

Tips : Since it takes a long time to register a business license and conduct brand registration, it is recommended to reserve as much time as possible to prepare materials!

Seller N: Are there any other points that need to be paid attention to when starting the registration?

Step 4 Registration Process and Qualification Review

✅ Fill in the registration information correctly

The registration process is irreversible! Please prepare all the materials mentioned above before registration, otherwise you will be stuck at a certain step in the middle and cannot continue. But the registration process can be interrupted, that is, you can temporarily leave the registration page, and then log in with the correct registered email address and set password to continue the previous process to continue the registration. If you have any questions, you can consult your account manager for support.

The information you need to fill in is mainly:

✔The country, type and name of the company's location

✔Registration number, business address, name of legal representative, main contact phone number

✔Legal representative identity information and address, beneficiary information

✔Credit card information, receiving account information

✔ Store and product information

✅Shop qualification review information

After you have filled in all the information, you will enter the qualification review process. Please understand the process materials required for the review below to better help you pass the review smoothly and open a store faster. The main verification audits you may conduct are:

✔Identity verification : The front and back of the legal representative's ID card and the company's business license, providing color photos or color scans.

✔Video verification : There are currently two methods of video call verification – " instant video call" and "reserved video call" . If you choose to make an appointment for a video interview, please carefully review the relevant instructions and information requirements to complete the appointment. You will receive an email with more details within 24 hours . Please note: It is recommended to use Chrome or Safari (mac OS system) browsers. Using a super browser may cause the video verification to fail.

✔Address verification : In addition to identity and video verification, you may also need to perform address verification. Please note that when filling in the company address, please fill in the actual business address in Chinese, and be accurate to the house number to ensure that it is an accurate address that can be found . The address cannot be modified after confirmation. You will receive a postcard with an address verification code from Amazon within 5-8 business days .

✅Supplementary information and account review information

Due to the special policies of some sites, you need to supplement additional relevant materials to facilitate subsequent operations. You may need supplementary information and verification mainly as follows:

✔North American station tax audit : Supplement tax information and improve bank deposit account

✔KYC audit of European station :

Company and personal materials: Scanned copy of the company’s business license (individual sellers cannot pass the qualification review of the European website), ID documents of the company’s primary contact and beneficiary, personal expense bills of the primary contact and beneficiary, bank account owner’s certificate, company Articles of Association, Letter of Authorization

Supplementary materials: notarized documents of relevant materials, scanned copy of personal/corporate bank account comprehensive information inquiry voucher, one photo and one code

✔Account review:

The situation of different sellers is inconsistent. At that time, you can learn the detailed reasons at "Seller Central" > "Performance" > "Performance Notice", and prepare corresponding materials to appeal as required, and reactivate your account.

Seller N: Then it's finally done, right? Can I officially start store operations?

Step 5 Preparation after registration

congratulations! After you complete the above four steps, you can choose to log in to the site you want to operate to create product information and start selling. However, before officially opening the store, you need to prepare the product details page ( Listing), logistics, and brand-related matters in advance , which will play a key role in your subsequent efficient cross-border e-commerce operations .

✅Upload products to improve Listing

As an Amazon seller, Listing is the most intuitive way to display your products and the most effective way for buyers to fully understand your products. At the same time, Listing is also the central hub of Amazon traffic and conversion, and plays a key role in product sales . Amazon has also compiled a 0-1 beginner's guide for sellers, introducing you to the basic optimization rules and guidelines after listing, and helping you check the integrity of the product details page and repair yourself. You can click to get the Listing Starter Pack .

Preparations for Listing creation:

✔ Confirm the current category and whether the product needs approval

✔Prepare compliant pictures for main picture/attachment/A+

✔ Prepare compliant copy for title/five-point description/commodity description/search keywords/A+

✔ Prepare GTIN product code/JAN, etc.

✅Arrange logistics and prepare for delivery

When you open a store on the Amazon site and open a cross-border business, you need to deliver products to overseas consumers. You can choose "Sold by seller, Fulfilled by Amazon" or "Sold by seller, Fulfilled by seller". If you use Fulfillment by Amazon (FBA), Amazon will store and manage the products for you after they are delivered to the Amazon fulfillment center, and when the products are sold, Amazon will complete order sorting, packaging, delivery and customer service for you, so you don’t have to worry Delivery and after-sales issues.

Amazon logistics ( FBA) warehousing preparations:

✔ Check the eligibility of FBA products to enter the warehouse

✔ Match and improve product information

✔ Do a good job in product preprocessing

✔Provide accurate information about the contents of the box

✔Standardized shipments, safe transportation

✅Register brand to create image

For new stores that are just starting out, registering a brand can not only provide consumers with confidence, but also use brand protection tools such as Transparency to help your ASINs bid farewell to counterfeiting and copying. Only after brand registration can you use tools such as brand analysis to help you identify brand positioning and formulate strategies! Subsequent promotions can also play new tricks, helping to increase the order rate!

Amazon Brand Registry preparations:

✔Apply for a trademark and obtain a pending trademark

✔Provide brand information

✔Provide sales account information

✔Provide distribution information

source:

1. Amazon Research

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