Chinese sellers , with product innovation and brand building , won a good record in the peak season

Relying on investment in product innovation and brand building, Chinese sellers achieved sales growth during the event, further reflecting the resilience of China's export cross-border e-commerce industry and expectations for sustainable development in the future.

From quantity to quality, Chinese-made brands are improving . In the past, "Made in China" was once synonymous with "low quality and low price". As Chinese companies gain a firm foothold on the world stage with high-quality products and services, Made in China has gradually become synonymous with "quality" and "brand".

On the fence of the Qatar World Cup football stadium , there are also various Chinese brand promotions. On and off the field of this World Cup, from construction machinery, transportation equipment, infrastructure facilities, to whistle, jerseys, scarves and other commodities, Chinese manufacturing and Chinese brands have spread all over the field of the World Cup, and are showing the world through the World Cup. the power of.

From "following" to "running together" in the past, and now "leading" in some fields, the transformation from "quantity" to "quality" has enabled Made in China to achieve an increase in brand influence, while "number" and "intelligence" "It has given Chinese manufacturing the wings to take off.

Head of Stone Technology North America

Yolanda

Roborock’s sales on Black Friday and Cyber ​​Monday in the US exceeded US$27 million, a year-on-year increase of 125%. Stone Technology began to carry out overseas business through Amazon in 2018, and has always used Amazon as an important overseas channel. Through Amazon, we have better learned the needs and shopping habits of overseas consumers, and integrated these insights into the design and development of new products. We hope to simplify life with innovation, so products are the first driving force for business.

General Manager of OFFO

Moonlight

During this year's Black Friday, our sales made a new breakthrough, with a year-on-year increase of 176%, among which corporate purchases and sales increased by more than 400% year-on-year. The potential of the overseas consumer market is huge, and it is crucial to continuously tap and create new market demands. We will continue to use official support such as Amazon's flagship store and enterprise shopping tools to stimulate product innovation and brand development.

Chinese sellers meet consumer needs and create brand awareness with new products

In addition to boosting sales through Black Friday, Chinese sellers also build brand awareness through Black Friday and Cyber ​​Monday with new selections that better meet consumer needs.

GoveeSales Director

Lorain

During the promotion period, Govee mainly promoted smart home products suitable for family gatherings and lighting up users' lives. This year’s Black Friday Cyber ​​Monday, Govee adopted a comprehensive marketing strategy, combined with Amazon’s on-site promotion and brand off-site marketing. The brand’s sales in the United States increased by 117% compared with last year, and in Germany it increased by 56%. The brand awareness has also increased. In the market with intensified homogenization competition and fierce price competition, Govee has increased its investment in independent research and development of products, and developed many high-end customer unit price categories.

Black Friday Cyber ​​Monday is over, but the year-end big promotion season is still going on ! It is recommended that all sellers actively review, sum up experience, and timely adjust the pace of big promotions and sales strategies, do a good job in inventory management, and prepare for planning for the coming year. In 2023, Amazon looks forward to working with you to continue sailing!