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Amazon's operation ideas, cross-border multi-platform multi-store multi-directional development!
Amazon's operation ideas, cross-border multi-platform multi-store multi-directional development!
01/30/2023
Amazon's strike continues to ferment, employees: time to go to the toilet
Amazon's strike continues to ferment, employees: time to go to the toilet
01/30/2023

Comparative analysis of the value of Amazon live and Amazon CPC, on-site deal, and off-site deal

01/30/2023
Categories
  • News
Tags
  • Amazon
  • Cross-border e-commerce
  • Functional rules
  • operations

As we all know, for Amazon sellers, whether they use Amazon live or CPC, on-site DEAL, off-site DEAL or other promotion methods, the ultimate goal is to push the product ranking up and finally get more traffic and orders.

Today we will do a detailed value comparative analysis of Amazon live, Amazon CPC , on-site DEAL, off-site deal and other promotion methods, hoping to have a comprehensive reference for Amazon seller friends when choosing promotion methods.

1. Traffic source

The traffic sources of different promotion methods are different, and the specific details are shown in the table below:

The way to promote

traffic source

Wahool Amazon Influencer Live

Amazon Influencer + Amazon Support

Wahool Amazon Brand Live

Mainly own traffic of brand stores ( CPC, DSP, natural traffic, etc.)

Amazon CPC:

Amazon Keyword Search Traffic

Amazon Deals

Deal traffic on Amazon

Off-site Deal

Off- site Deal site traffic

The above are the traffic sources of different promotion methods. Next, we analyze the promotion value of different promotion methods.

2. Promotion value

Different promotion methods have different values, see the table below for details:

The way to promote

promotional value

Wahool Amazon Influencer Live

New Sales + High Conversion Rate Improve Product Ranking Get More Traffic Orders + Amazon Unattributed Orders

Wahool Amazon Brand Live

New sales + brand traffic conversion rate increase to promote product rankings and get more traffic orders

Amazon CPC:

New sales and based on sales drive product rankings to rise and get more traffic orders

Amazon Deals

New sales + high conversion rate Improve product ranking and get more traffic orders

Off-site Deal

New sales + high conversion rate Improve product ranking and get more traffic orders

The above is the value of different promotion methods for Amazon sellers. Next, let’s look at the cost composition of different promotion methods.

3. Composition of Expenditure Cost

The cost composition of different promotion methods is different, and the specific details are shown in the table below:

The way to promote

Composition of Expenditure Cost

Wahool Amazon Influencer Live

Pit fee + transaction commission

Wahool Amazon Brand Live

Pit fee + transaction commission

Amazon CPC:

CPC advertising fee

Amazon Deals

Deal submission fee + discount cost

Off-site Deal

Deal submission fee + discount cost

The above is the composition of expenditure costs of different promotion methods. Next, let's take a look at the specific input-output comparison with actual cases.

4. Input comparison under the same output

The cost composition of different promotion methods is different. Next, let’s take double-hundred products ( 100 Sunrise Hundred Orders in a small category) as an example to analyze the cost of each promotion method when the output is 1,000 US dollars. Some promotion methods may require The seller friend substitutes in by himself. The details are as follows:

The way to promote

output

cost

Wahool Amazon Influencer Live

$1,000 + Amazon Unattributed Orders

130-150 US dollars

Wahool Amazon Brand Live

$1000

200-300 USD + 80 USD

Amazon CPC:

$1000

1000*X (X=Ad ACOS)

Amazon Deals

$1000

Deal submission fee + discount cost of more than 150 US dollars

Off-site Deal

$1000

Deal submission fee + discount cost (some deal stations require 50% off)

Note:

1. Wahool’s Amazon Celebrity Live Streaming Double Hundred products have no pit fee for daily live broadcasting, and the commission ratio is 13-15%

2. Wahool's Amazon brand live broadcast pit fee is 200-300 US dollars, and the commission ratio is 8%

The above is the input cost analysis of different promotion methods under the same output conditions. You can compare them according to your actual situation. I hope it will be of reference value for you when choosing a promotion method.

Different Amazon promotion methods produce different values. In actual Amazon operations, we need to proceed according to our actual situation, because different people are good at different promotion methods, and the combination of different promotion methods produces different effects. For example, in When making a deal, if you can combine it with Amazon’s celebrity live broadcast, you can amplify the effect of the deal; another example, if you combine it with live broadcast during the promotion period, you can better increase the conversion rate of promotional traffic, thereby increasing sales. Another example is to persist in daily operations Keeping the high conversion rate of products through live broadcast can be more conducive to the creation of explosive models. Finally, I hope that everyone can operate various promotion methods that are familiar to them to quickly and efficiently create Amazon hot products. If you have any other questions or are interested, please feel free to contact us via private message .

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