It is understood that over the years, Amazon has been vigorously cracking down on the phenomenon of false positive reviews on the platform, severely punishing seller accounts suspected of fraudulent evaluation, and has repeatedly prosecuted major fraudulent companies on the market. At present, there will be a new round of bans hitting sellers.

Amazon files lawsuit against fraud companies

In February, Amazon filed a lawsuit against fraud companies including AppSally, Rebatest, AMZTigers and TesterJob. Among them, AMZTigers has 62,000 buyer accounts worldwide.

There is also a fraudulent company called Fivestar Marketing, which is very well known in Germany and is the only German supplier that provides false positive reviews worldwide. Recently , Fivestar completely removed Amazon-related evaluation services.

Amazon first sued Fivestar in 2018, and four lawsuits are still pending, according to people familiar with the matter. Matronex's website is no longer accessible, its developers announced: The team has confirmed that Matronex is shutting down completely due to a legal threat from Amazon.

Currently, Fivestar Marketing, Matronex and AppSally, three internationally active rating companies, have stopped offering fake reviews of Amazon products.

According to Amazon, these fake review services are active in the US, UK, Germany, France, Italy and Spain.

However, Amazon's big knife didn't stop there. Recently, another company called Extreme Rebate was sued by Amazon.

Amazon sues fraud companies again
A large number of listings may be removed!

The Extreme Rebate company sued by Amazon this time is located in Hong Kong, China. Amazon points out that the company is involved in creating false positive reviews to help sellers with product rankings and conversion rates.

In the lawsuit, Amazon alleges that Extreme Rebate violated Washington state consumer protection laws, interfered with Amazon's contracts with third-party sellers, and profited from swiping.

It is understood that Amazon has launched two lawsuits against Extreme Rebate in Washington state court and Germany.

Amazon said that Extreme Rebate used their own website to approach sellers and then induce sellers to swipe. The company charges $2.50 for each five-star review, with discounts for large numbers.

Along with providing a five-word or more review, Extreme Rebate also includes photos and videos. After the order is completed, the company will return the full payment amount for the product to the seller.

It is understood that Extreme Rebate, also known as Merchant Global Limited, mainly provides services for Amazon's US, European, Japanese and Canadian site sellers.

However, the company's services are not limited to creating fake positive reviews, they also provide sellers with a service to attack their competitors for negative reviews.

For all of the above, Amazon asked the court to shut down Extreme Rebate and asked the company to hand over the fraud list.

This means that all sellers who have used the Extreme Rebate company's brushing service will face punishment from Amazon. In the future, there will be a large number of listings that will be taken off the shelves or ASIN current limiting.

Compliant sellers are innocently implicated

Where Amazon has swept the knife, many compliant sellers have been innocently implicated.

Recently, a seller asked for help on the forum. There was a link in his account and he was sentenced to be swiped. He sent several emails and failed. Amazon’s reply was to ask him to provide the reviewer information.

And according to the seller's self-reported, they operate purely as a white hat, have never swiped orders, and have no reviewers.

There are also sellers claiming that after the account was misjudged by Amazon as a fraudulent order, they received a warning notice of ASIN current limit , and the exposure of their products in search results and promotional channels will be reduced.

Judging from Amazon’s successive lawsuits against fraudulent companies and the increasingly powerful countermeasures against fraudulent fraud, Amazon’s determination to crack down on fraud can be said to be unreliable. It would rather kill by mistake than let one go.

Finally, it’s the same old saying, pay attention to compliant operations, don’t test Amazon’s bottom line , take chances and protect your hard-earned stores and rankings.