Wuhan Star Sets Sail – Basic Operational Knowledge of Amazon's Cross-border E-commerce
Although Amazon has the characteristics of focusing on products and light operations, as a new seller, you still need to master the basic knowledge of Amazon operations.
Familiar with Amazon background operation functions
Amazon's background operation functions can help sellers to list products, optimize listing , replenishment, advertising settings (manual advertising, automatic advertising, A+ page), seckill declaration, promotion settings, delivery settings, Amazon logistics settings. These functions are numerous, but they are all basic operational knowledge that sellers need to master. Only by proficiently operating the Amazon backend can you better operate your own store. Of course, sellers don't need to worry about language issues. Chinese sellers can switch to the Chinese version on Amazon's official website with one click, so sellers don't have to worry about not being able to understand or learn. In addition, the use of foreign languages is only in the consultation emails sent by Amazon customers. Sellers can ask professional translators to help reply to emails, or use translation tools to help translate.
Prevent risks and operate in compliance with regulations
Unfamiliar with Amazon's rules, improper operation may lead to product removal or even suspension. To avoid risks, we must avoid associations and operate in compliance.
Avoid associations: Associations are divided into hardware associations and software associations. To prevent hardware association is to prevent the association of IP addresses, network card information, etc. To prevent software association is to prevent association of registration data and product information.
Account Status: Always keep an eye on your store’s metrics (negative feedback, Amazon transaction guarantee claims, chargeback claims, etc.) and try to keep your store rating above average.
Illegal operations: Abusing variants, illegal optimization lists, illegal evaluations, etc. are all illegal and are not allowed by Amazon.
With the above knowledge, sellers can operate their own stores in compliance with the premise of ensuring the security of their accounts. For new sellers, they must first understand the rules of the platform, and then slowly rely on operational skills to make the store bigger and better.