Since 2021, the cross-border e-commerce industry has changed rapidly. On the one hand, the global e-commerce market is showing a new trend. On the other hand, the instability of business flow and logistics has intensified, the profit of sellers has declined, the high cost of logistics, and the long-term effect is difficult to control. This, coupled with the effect of the epidemic, has led to increased uncertainty in the cross-border e-commerce market.

In 2021, Amazon's "banning tide", the delisting of many stores in Italy in 2022, and the mandatory requirements for EPR and WEEE by multiple platforms, countless sellers have been banned by the platform due to illegal operations, and many of them are big. Sell.

It is not difficult to see that the tightening of cross-border e-commerce platform operating policies has long been the general trend.

1

Updates to Amazon's "Account Status Rating" feature

Amazon's "Account Status Rating" function, which was tested in the United States and Canada in August, has been updated. Under the circumstance that Amazon's compliance policy is gradually tightened, sellers should strictly abide by the red line.

It is reported that many sellers have recently received emails from Amazon. The content of the emails shows that Amazon has added some functions to the seller's account status page to help sellers understand the status of their account status more clearly.

The updated part is: in addition to the original color logo, Amazon will also display the score of the account status rating with a number from 0 to 1000, so that sellers can judge the gap between the current risk and the threshold value of each risk level.

The threshold is the score required for an account health rating to change from green (good) to yellow (risky) to red (poor).

Specifically, if the seller's account status rating is green (good, with a score of 200-1000), it means that the seller's account is not at risk of being deactivated; if the account status rating is yellow (risky, with a score of 100-199), it means that the account exists Risk of suspension; an account health rating in red (poor, with a score of 99 or lower) means the seller's account meets the suspension criteria or has been suspended.

There is no doubt that Amazon will take account suspension measures for accumulated violations, and the account health rating is the decisive number, and it is also possible for sellers to clearly see the severity of each violation through this function, and to give feedback to the seller. Violation prevention and resolution.

At present, the accounts of some sellers have been blocked, and the number of violation records involved by the blocked sellers ranges from 1 or 2 to as many as 30 or 100. After the account is blocked, Amazon will require the seller to appeal all the violation records of the store within a certain period of time. If the relevant information is not provided within the time specified by Amazon, Amazon will permanently deactivate the seller's account.

As always, when Amazon's new regulations and new features come out, there are always some happy and some sad. Even if it is a measure to increase traffic, due to the difference in test time, location and monitoring effect, there will be some problems in the final practical application. the difference.

At this time, large, medium and small sellers have to think about a question. As the operation of major cross-border e-commerce platforms becomes more and more formal, in the second half of 2022, what can sellers do to reduce their own business risks, from the changing global market, Platform looking for new opportunities?

2

Compliance operation + multi-platform development

First of all, compliance operation is the most basic platform survival rule. Do not touch any red line of the platform and regulate your own operations. On the other hand, the current environment also implies that cross-border sellers are more dependent on the platform and face more uncertain risks.

Therefore, sellers still have to prepare more "spare tire platforms" for themselves, based on their own advantageous categories, develop more platforms, and lay out more channels, so as to increase sales and also improve their ability to resist risks.

Of course, multi-platform operation does not mean blind expansion. Products are still the core of sellers’ operations. Multi-platform operations are based on sellers’ advantageous products and choose the right platform.

3

Choose the market and platform that suits you

For the selection of cross-border markets and platforms, sellers can refer to the following suggestions:

Europe

First of all, the European market should be the most familiar market for most sellers. It can be said that it is the earliest blue ocean market and the most competitive market.

This year, the sellers in the European market have not had a good time. The slow logistics and transportation, the rising cost of FBA logistics and distribution on Amazon Europe, and the inflation caused by the tension in the international situation have put a lot of pressure on the sellers.

Of course, after the current international situation has passed, the European market still has huge potential. The expansion of Europe has not stopped, and the epidemic has indirectly increased the possibility of more orders for cross-border e-commerce sellers. The development prospects are still very broad. .

The choice of European cross-border platforms In addition to global e-commerce such as Amazon Europe, eBay, and AliExpress, sellers can also focus on these local platforms: Cdiscount, the largest e-commerce platform in France; FNAC, a well-known retailer of cultural products and electrical products; Poland Allegro, the largest local e-commerce platform; OTTO, the largest local e-commerce platform in Germany, etc.

According to the Sendcloud survey, the popularity of third-party e-commerce platforms in Europe continues to grow, and sellers can make arrangements as soon as possible.

Latin America

The Latin American market is a retail e-commerce market with a very rapid growth in the world in recent years.

Although the new crown epidemic in 2020 will have a huge impact on the economy of Latin America and shrink its GDP, in the past two years, the network environment of Latin American countries has gradually improved, the level of mobile Internet infrastructure has gradually improved, the penetration rate of smartphones has increased to 70%, and the mobile Internet has gradually improved. The coverage rate is 93%. As of January 2021, there are more than 430 million Internet users in Latin America, of which Brazil is about 160 million, followed by Mexico.

The Mexican market can be called a fighter in the blue ocean, and is currently the most potential e-commerce blue ocean market in Latin America.

Mexico has about 88 million active Internet users, accounting for 68% of the total population, and their demand for foreign goods is high. At the same time, Mexico also has some unique local festivals, which will bring huge traffic.

Mercado Libre, Amazon, and Walmart are the three major e-commerce platforms in Mexico at present. Walmart Mexico is still by invitation only. Sellers can choose Mercado and Amazon as the starting point. In addition, AliExpress , eBay, Shopee, Linio and other platforms are also very popular.