Wuhan Star Sets Sail – Amazon's New Product Doing This Can Improve the Success Rate of Pushing Products
As an Amazon, every time a product is put on the shelf, it is a new product for the seller. Every time a seller puts a product on the shelf, the seller needs to optimize the traffic and conversion rate of the new product, so that the product can get more traffic and conversion rate in the later stage. So what actions can sellers do to increase the success rate of product promotion?
The factors that affect Amazon's product promotion include product differentiation, price, marketing style, and new product reviews.
Product differentiation. Product differentiation is the advantage that a seller's own product can have compared to its competitors, and differentiation is the key to a seller's product competing with other sellers among many sellers.
price. The price refers to the selling price of the product. If the seller has a strong product, you can set a high price. If the product is weak, but there are differences, you can set a medium and high price.
Marketing play. Marketing tactics are generally the way of attracting traffic. Sellers can choose to open advertisements or do off-site traffic drainage. A mixture of the two methods is also possible.
New product reviews. There are definitely no reviews for new products on the shelves. Therefore, after the products start to sell, sellers must make product reviews. Reviews can bring more conversion rates to the seller's products. The first thing to get a good review of a product is that the seller's own product must be excellent, with no functional or quality defects.
In addition to paying attention to several factors that affect product promotion, sellers should also pay attention to avoiding pits in the promotion of new products. For example, many sellers who are new to the industry may advertise for traffic when they first enter the industry. It is possible to advertise, but there are ways to advertise. It is recommended that sellers not blindly advertise without knowing the skills.