Brazil's National Telecommunications Agency once again raided Amazon's warehouses and distribution centers. Tens of millions of products did not meet the required standards and were seized and could not be sold.

According to foreign media reports, recently, Amazon’s warehouses and distribution centers in the Brazilian cities of Betim (MG) and Cajamar (SP) were raided by the Brazilian National Telecommunications Agency (Anatel).

During a three-day inspection from June 21 to June 24, two Amazon warehouses were seized with 5,700 unapproved telecom products. According to market valuations, the total value of the seized products is about 500,000 reais (about 640,000 RMB).

Brazil's National Telecommunications Agency believes that these products are not certified and cannot guarantee the quality and safety standards of the products to consumers.

At present, these 5,700 uncertified products have been seized by Brazil's National Telecommunications Agency and will no longer be available for sale on Amazon. Of the 5,700 uncertified products seized, mobile phone chargers, portable batteries and wireless headphones were the most numerous.

In a statement, Amazon emphasized that it is cooperating with Brazilian authorities to deal with violating product information and will take action if necessary to safeguard the interests of consumers.

It is understood that this is the second time that Anatel has conducted a large-scale inspection of the online retailer's distribution center. Since 2018, Anatel has removed about 4.6 million illegal products from the online market (including Amazon, Mercado Livre, etc.), with a total value of about 500 million reais (about 640 million yuan).

RF products sold by foreign sellers to Brazilian consumers must meet the quality and safety standards set by the Brazilian state. Therefore, sellers must check whether there is an approval stamp printed on the product, on the manual or on the box to test whether the product being sold complies with the regulations before selling it.

In the Brazilian market, Amazon has been deployed for five years.

Last year, Amazon realized that it needed to strengthen its own logistics and distribution services, increasing the number of fulfillment centers in Brazil from five to eight, and began to launch an FBA program in Brazil , where sellers’ products are picked, packed and delivered by Amazon.

Not long ago, Amazon Brazil also announced the launch of a seller referral program called "Indique e Ganhe" , which provides rewards for seller referrals and attracts more new buyers to its platform.

Through this program, seller referrals can be paid up to R$200. At the same time, new sellers who are recommended by sellers and successfully sell on Amazon can get a reward of up to 100 reais.

Amazon Brazil hopes to attract more sellers to join in the form of bonus incentives, so that the number of sellers on the platform can achieve a large-scale growth, while the overall sales performance of the platform also has a quantitative increase.