As a cross-border e-commerce platform, Amazon has developed relatively well in the world, and its scope is very large. Many netizens like to shop overseas on Amazon. For consumers, one of the things that consumers are more concerned about is commodities. Is it genuine . Amazon has strict management of third-party sellers and stores, and has better protection of intellectual property rights. As long as the product infringes, it will be removed from the Amazon platform. Therefore, generally on the Amazon platform, sellers sell genuine products, and consumers buy genuine products. are also genuine products.

Amazon itself also has its own stores on the Amazon platform. These self-operated products are genuine and have obtained brand licenses. The products purchased from suppliers or manufacturers will be put into Amazon's own warehouse . When ordering, the overseas warehouse will automatically select the regional warehouse center to be delivered according to the customer's order address, and the customer's delivery time is also determined according to the customer's address, and will never sell refurbished machines or parallel imported products that will affect the brand image.

On the Amazon platform, the platform has stricter measures for the protection of brand products, so it is generally impossible to buy fake or imitation goods on the Amazon platform. China's Amazon only retains Amazon's overseas purchase business, and other self-operated and third-party products have also passed the customs.

Amazon will review infringing and violating stores from time to time, and those found to have violations will be warned or closed . Most of the products purchased by Amazon overseas are genuine. Consumers can also inspect the products after receiving the products. Once they find fake products, they can apply for complaints. Amazon merchants need to make claims against consumers.