Entering the second half of the year, Prime Day and Black Friday and Cyber ​​Monday are coming soon! Finally, there is hope to save their sales.

This year, this "look forward to" has one more! Unprecedented "Amazon Sale Season" is coming!

01

Make a new move!
Prime Fall Sale is here!

Recently, a seller on the Zhiwubuyan forum broke the news about the latest email from Amazon:

Source: Know everything forum

[Seller's Home] Let's draw a key point:

【Amazon Prime Fall Sale】 is a brand new promotion for Prime members.

The basic form of the event is actually similar to that of Prime Day, and the discounts are on the same level as the holiday season .

The sellers said that the European station and the US station have received this promotional information , and they guessed that it should start in October .

After learning more about the festival guide, you can find that you can submit autumn promotions before July 22, and you can enter the warehouse before September 12 . Although no specific date has been announced , there is still plenty of time.

Source: Know everything forum

Don't underestimate it, this new autumn promotion still has a "threshold".

Some sellers said: their seckill interface has nothing . There is also a case where the seckill recommendation disappears after coming back after a festival .

Everyone said: "I'm not worthy of it".

A seller shared: "When I opened the background promotion, I found that only the best-selling 1st product has a report for this autumn promotion , and none of the other products have been reported." At the same time, the seller also said that according to the background display, this The seckill costs for the two events range from $300 to $500, and the events last for a total of twelve hours .

The event is long and has thresholds, which is comparable to the second generation of Prime Day ! No wonder some people think that this fall sale is not easy. It is likely to be a set of "combo punches" from Amazon.

02

Uninterrupted promotion in the second half of the year!

Originally, there is still a period of time between the end of Prime Day in July and the end of the year-end promotion of Black Friday and Cyber ​​Monday, but coupled with the autumn promotion in October, it can be said that the promotion in the second half of the year will be seamless .

In addition, sharp-eyed sellers have discovered that the Black Friday Cyber ​​Monday from November 21st to December 4th can now be reported!

Source: Weibo

The promotion is coming, what is Amazon trying to do? !

"

Seller A: You may see that everyone’s spending power has decreased. Let ’s develop more membership days to increase traffic .

Seller B: Mainly because Walmart also held a campaign some time ago , which robbed Amazon of a lot of traffic, so it can only increase the promotion.

"

It seems that the pockets of foreigners are empty, and Amazon is also starting to panic. We can only launch promotions, promote consumption, and sprint KPIs .

However, various sellers are not so optimistic about the newly launched promotions.

Most of the sellers said to themselves: "Sign up first to see, and then cancel it later."

More sellers bluntly said: "u1s1, the activity is to benefit buyers at a loss, and sell at a loss."

But, after all, this is Amazon's first time to fight in the fall, and there is still room for expectations in the first stop!