Amazon is the largest cross-border e-commerce company in the world, and the US site has always been the most popular site on the Amazon platform. The market of the US site is huge, and the competition is extremely fierce. It is not a matter of finding a suitable product. It’s easy, we all know that the product selection problem basically determines the success or failure of Amazon store operations, the standards and taboos of operating Amazon’s US site selection, and what market changes should be considered for Amazon’s US site selection?
The first choice is about product selection. The old sellers have the old seller's way of playing, and the new sellers have the new seller's way of playing. The difference between the new and old sellers is not only the length of time they have entered the Amazon platform, but also the degree of strong capital and the maturity of operation technology. Whether or not, the selection of products needs to be combined with multi-dimensional references and changes in the product market.
For example, consider whether the product is cost-effective, lightweight, easy to package, and easy to transport; after selecting some favorite products, the seller must not only collect market data on all aspects of the product selection, but also analyze and analyze the data. Research, the market is changing all the time, the most accurate should be combined with some Amazon product selection tools to confirm the reliability and accuracy of the data. When choosing the products of Amazon's US station, we should have the following ideas. Of course, we always believe that the idea of product selection can be applied to various Amazon sites to a certain extent. The essential difference lies in the local policies and crowd needs of each Amazon site. .
The market demand of a product is not the only selection criterion. It is exciting to be able to filter out a product that sells very well. In fact, the sales are distributed among so many stores on Amazon. The share of each store is indeed very limited, and in the highly competitive Red Sea, it is easier for small stores It is excluded, so in addition to the sales data, we also need to consider the actual competition of this product, whether it is monopolized by some stores, otherwise it will always be just some "soup dregs".
Don't be lured by short-term sales of your product. For example, during the Christmas period, the sales of a certain product in the United States were extremely hot. Many new sellers were very easily confused by the current sales figures. They believed that this product would definitely continue to explode, so they decided that this was a popular product. . In fact, for the huge demand in the US station, there are some unexpected explosions every day, some of which may be short-term explosions brought by seasons or festivals (such as Halloween, Christmas, Thanksgiving, etc.), and It cannot bring continuous demand. Long-term popular products refer to the sales of daily demand products for a long period of time. Therefore, sellers must distinguish the difference between seasonal products and daily demand products.
There must be continuous tracking of product sales, and letting go is a taboo in Amazon's business. Product selection is a process of continuous updating. Even if the product has already started selling on Amazon, as a qualified Amazon seller, you need to observe and pay attention to the sales changes of the product every day, and you cannot stop tracking the changes of the product. If you think that the product is on the shelf, it means you have completed the selection. Steps, then it is a big mistake. No product can maintain good sales for a long time. If the seller finds that there is a problem with the sales data, adjust it in time, which is more conducive to the operation of the store. Product research and changes. Many sellers are adjusting their product categories every day, observing market demand, changes in competitors' product selection, products that may become the next popular product, etc. If the product is left on the shelves, it is impossible to do Good Amazon, summed up in one sentence: As long as the store is still operating, the selection work will not stop.
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Product selection is a process of continuous research, verification and replacement. As more and more people pour into the Amazon platform, it also means that the competition is becoming more and more fierce. In the era of making money, it takes more energy and time, especially for novice sellers.