Needless to say, Amazon is increasingly emphasizing "compliant operations", and requiring sellers to carry out branding operations is one of them. Sellers without brands will not only be labeled as "three noes", which will affect the conversion rate and even lead to Infringement, and some can't even upload when creating a new listing. Therefore, there are many sellers who have not (not) registered brands to look at the brand whitelist.
There must be a reason for its existence. The brand whitelist can help sellers reduce hijacking and improve the conversion rate to a certain extent. After all, being on the brand whitelist means that your products are not three-no products, but that's all. The brand whitelist does not have the functions of opening A+ and brand protection for the normal application for registered brands. If there is infringement and hijacking in the operation later, the brand whitelist will not play any role, and if it is preemptively registered and filed by competitors, it may be possible will be accused of infringement.
The popular cross-border intellectual property rights advice that provides trademark and brand registration services for many top sellers. If you want to go further in Amazon, it is recommended to register and apply for brands instead of doing Amazon's whitelist. After all, this "loophole" is too small. It is stable, and it will suddenly expire at any time. As a result, sellers are very likely to be taken off the shelves and closed due to complaints from competitors. This loss is undoubtedly very heavy.
Fenghuo Cross-border Intellectual Property said that Amazon will do a "campaign" for the brand whitelist from time to time, which is a "supervision" for sellers to comply with the regulations and branding, and sellers need to find out their original intentions from their actions. Do not touch its restricted area again, otherwise the store and account may encounter "unexpected events". Sellers without brand registration should register and record their trademarks as soon as possible. After all, Amazon has always encouraged and advocated sellers to be high-quality, brand-speaking product stores, and has given these sellers enough support and "benefits", such as brand registration. The sellers of , can use the A+ page, can get UPC exemption, can get more support on catching up and selling, etc.
Whether it is on Amazon or other platforms, if you want to go further and earn more on the platform, you must follow the rules of the platform, comply with the rules of the platform, enhance your brand awareness, do a good job in brand registration, and protect yourself. legitimate interests. If it is really not possible, it is not impossible to use the brand whitelist, but it is recommended to complete your own brand registration work as soon as possible and do a good job in brand filing. This is the way to completely solve the hidden dangers, rather than worrying about the next "cleaning" day arrival……