Wuhan Star Sets Sail——Analysis of Potential Explosive Products on Amazon's US Station from Important Holidays

After Amazon Prime Day ends, some sellers may find that consumers' enthusiasm for spending begins to decline. In the second half of July, sales may not be so ideal for sellers. However, this situation only lasted for more than ten days, and it was the peak season for the e-commerce industry from August to December. From the perspective of consumers, entering August, a large number of household items will be purchased during the season of autumn and winter; from the perspective of the time line, there are many festivals after August, and the potential consumption capacity will increase; from the perspective of the market environment, after August, various Large e-commerce platforms will launch promotional activities to increase consumer spending.

August school season is approaching

In August, most countries start school at this time. From the United States, mid-August every year is the time when American primary and secondary schools start. Since the beginning of August, families in the United States have begun to buy school and daily necessities for their children, including clothing, shoes, electronic products, study stationery, accommodation and daily necessities. According to Amazon's statistics, the sales of student-related products sold in the 2021 school season will reach 7.4 billion yuan. It is expected that with the gradual improvement of the epidemic situation this year, students will go to school smoothly, and American students will spend more on Amazon to buy school supplies.

September 5th Labor Day in the United States

The "May 1st" International Labor Day originated in the United States, but the Labor Day in the United States is no longer "May 1st". Labor Day in the United States falls on the first Monday in September every year, and this year it falls on September 5th.

october 15 sweet american day

Sweet Day is a Christian-related holiday that aims to spread the idea of ​​happiness to the poor and disadvantaged. This festival is very popular in many American cities such as Detroit. People often send gifts such as greeting cards, flowers, etc. to the poor.

Halloween, October 31st

Halloween is on November 1st every year and is a traditional western festival. The day before Halloween, October 31, is the busiest time of the festival. Dress up on the main day of Halloween, when the festival comes, children will dress up as cute ghosts and knock on doors to get candy.

Thanksgiving Nov. 24 + Black Friday Nov. 25

November coincides with both Thanksgiving and Black Friday, and the e-commerce industry has a greater degree of promotion. Consumers buy gifts for their families at this time and prepare for Christmas.

Christmas is coming December 25th

Christmas is equivalent to our Chinese New Year in the West, and it is the most lively and grand festival in the Western year. Cross-border sellers will also usher in the golden season in December.