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Amazon small sellers push new, automatic advertising? Teach you new promotion methods!

08/25/2022
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Amazon small sellers push new, automatic advertising? Teach you new promotion methods!

Before that, most sellers would always open automatic advertisements, whether they are launching new products or in the actual operation process. It has become a habit. Although the budget is not large, it has never been adjusted very much.

Auto ads serve three purposes

1. You can determine whether your listing is optimized and perfect

2. Determine if the traffic is concentrated

3. New keywords can be discovered

Our preliminary analysis revolves around the following points:

Key words

Main core words, outgoing words, modifiers, long tail words, peripheral words

There are many tools you can use for researching keywords and preliminary screening of keywords. Amazon ABA data is very friendly . You can start with this ABA data . There are many tools that have free functions, which can completely solve the preliminary analysis of keywords. filter.

Keyword trends and traffic fluctuations

After the demand is generated, corresponding products will come out, and after the product comes out, there will be corresponding keywords. When we initially confirm the keywords, there is no time limit for the words we find. We do not consider the time in the first step. For this question, we just filter all historical keywords through competitor links or ABA data mining. But don’t forget that with the passage of time, the iteration of products, the traffic carried by keywords, and the conversions brought about by keywords will change. We need to take the time factor into account in the second screening . At this time, I need to know the keyword layout of many of my competitors, as well as the dynamic changes of their traffic on each keyword, so that I can better deal with the keywords.

Whether we understand our products well in the early stage, understand our audience, and understand that the keywords related to our products are closely related, that is to say, we have done a good job in the early stage and do not need to open automatic advertisements for a long time .

During this period, you can do it together with the assessment. In this way, our new products can be promoted more quickly. Many sellers maintain a batch of accounts for their own stores for evaluation, which is safe and controllable, and can be measured anytime, anywhere. So how do you raise your own number?

First of all, we must build a system that can perfectly simulate the real environment of foreign countries.

1. A foreign server is required. So that DNS will not be exposed in the country.

2. You need a foreign home line IP, not simply over the wall. To ensure the stability of the IP, it will not jump ping , you can accurately locate the city, and the purity should be high. Therefore, the foreign home line IP is the most suitable.

3. Fingerprint browser, fingerprint browser can only solve the problem of association between cookies and caches, but cannot solve the problem of association of hardware parameters. There is no real physical configuration. It is necessary to build a foreign server, establish a firewall, and block the hardware through a remote security terminal. parameter detection.

4. Real buyer registration information. The buyer registration information includes email , address, and mobile phone number. These all require real buyer information. A set of three or four dollars is enough.

5. High-quality payment cards, payment cards are also the key to ensuring the success rate of payment, because many card heads are risk-controlled, and the payment success rate is very low, so a credit card provider with the ability to update at any time is needed to replace the update at any time.

6. The method of registering and placing an order, the number maintenance cycle, how to control the evaluation, the method of registering and placing an order, the number maintenance cycle, and the control and evaluation are also very important. It should not be done blindly, and there must be a complete planning.

With all of the above, you can feel free to test your store. Welcome all sellers and friends to discuss and exchange!

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