In the past few years, consumers' shopping methods have shifted from online to offline, and more and more consumers choose to start shopping online. According to data, it is estimated that the scale of global e-commerce will reach 5.542 trillion US dollars in 2022. The rapid expansion of the market has brought happiness to advertisers. Amazon unBoxed will make a major comeback on November 1st. This return will bring brand-new solutions, use technology to drive concepts, and help brands increase their popularity.
The Amazon Advertising unBoxed Global Conference will focus on data and technology, and discuss the following four industry trends.
1. Respond to the era of fragmented media with deterministic data
Sellers have limited marketing costs, so sellers must ensure that advertising investments are optimized and efficient. Technological innovation solutions can help brands cope with the uncertainty in the launch process, allowing sellers to use various technological tools to increase brand awareness and sales. Amazon Advertising will bring a new way of solving problems to marketers through the unBoxed Global Conference.
2. Target Gen Z and find relevance in a changing environment
Amazon has more than 300 million active users, and sellers want to promote globally, which means understanding unfamiliar languages and cultures. This shows that it is very important to communicate with young people. No matter which country they come from, the young generation has strong related attributes. We call it "Generation Z". The consumption habits of Generation Z can be understood as an extension of personal values, and their beliefs are the decisive driving force for purchases.
3. Use video ads skillfully to stand out in the attention economy
With the rapid advancement of technology, the frequency of people using electronic devices is constantly increasing, and it is common for an average person to own multiple electronic devices. The eyes of consumers are no longer focused on a specific point, and it is particularly important what content and methods the brand will use to attract consumers' attention.