The biggest advantage of Amazon's seasonal products is the explosive power, the possibility of realizing the sunrise of tens of millions of orders. As long as the order is placed, it means that you can make money quickly. A seller who used to make thermal insulation products in the winter said that the monthly sales of the store were only tens of thousands of yuan, but by this time in October, the daily sales could reach tens of thousands of yuan. Sounds tempting. However, where there are advantages, there must be disadvantages. When the season comes, sellers need to stock up a lot, so the financial pressure will also increase simultaneously. If sales are not as good as expected, it may depress inventory, so how to promote seasonal products on Amazon? One trick to teach you to solve the Amazon inventory problem~
In fact, seasonal products have always been a hot-selling product category on Amazon, because it can bring considerable profits to sellers, but it also comes with corresponding risks. If you are a novice seller on Amazon, if you want to It's not difficult to make seasonal products.
1. Overall control of seasonal products
When it comes to how to quickly promote seasonal products, in fact, the first thing is to advertise the product, and the most important thing is to master the seasonal attributes of the product. It is necessary to clearly understand the peak season and low season of this product, and what time is it? During the transition period, it is necessary to accurately divide each period of the product, and then make different advertising strategies for each period.
(1) When seasonal products are in the off-season, the overall direction of advertising should shrink as much as possible, save resources, and make comprehensive optimizations. The following points are suggested for reference.
– Control costs
In the off-season, for example, some campaigns with poor conversion and poor performance can be stopped first, and reopened in the peak season, and the advertisements can be controlled as much as possible to save costs;
– Bidding strategy
For some campaigns that have long accumulated data and are relatively stable, the “down only” bidding strategy is actually more recommended during the off-season.
-Optimized advertising and listing
During the off-season, sellers also need to spend some time and effort to optimize product campaigns, check and add negative keywords in a timely manner, adjust keyword bids based on data performance, optimize Amazon Listings, and check product images, titles, and descriptions and other information, continue to improve, and test the comparison of the modified advertising effects.
(2) When seasonal products belong to the overall direction of advertising in peak season, the strategy can not be tightened too much, the overall can be appropriately released, and more placement can be achieved from the following points.
– Budget adjustments
In fact, this point corresponds to the off-season. During the peak season, the budget should be properly released and cannot be tightened. You can increase the budget according to the performance of the campaign. If you perform well, you can add more. Increase the budget and tell you a little trick, that is Try to follow the adjustment method of "small frequency and high frequency" to avoid the situation that the traffic accuracy is reduced and the conversion of advertisements is deteriorated because the budget is released too much at once.
– Bidding strategy
In the off-season, it is recommended to use the "down only" campaign, but the data in the peak season is better, you can switch the bidding strategy to "fix" first, and then switch to "up and down" to test the performance according to the data performance. If it lasts better, then during the peak season, these campaigns can use the "up and down" bidding strategy to increase volume.
– Serve and optimize ads
During the peak season, it is necessary to place more advertisements on products, and try to place all kinds of advertisements. At this point, what we need to do is to check whether the advertisement structure is perfect, SP-auto, SP-keyword, SP -Whether the advertising campaigns such as product, SB, etc. have been completed, breakthroughs are made from various traffic points, and advertisements also need to be continuously optimized during the peak season. Adding price adjustment is an essential operation method, and it can be adjusted according to the data performance. .
There is a certain risk in selling seasonal products. For example, when the selection is not good or the operation is improper, it is inevitable that there will be a backlog of inventory. Saiying still recommends that you can use the mature supply platform in the industry to find products with market advantages in the early stage: such as Saiying distribution platform (), as an excellent overseas warehouse supply platform, currently has 30,000+ high-quality products, and will regularly select the best-selling and predicted best-selling products in combination with the current cross-border environment to all sellers, and will also launch popular products. Potential commodities, can fully meet the demand. How to clear the inventory has the following suggestions for reference:
1. Bundling or discount promotion
It is suggested here that you can take advantage of seasonal products to bundle sales with products in the store, which is relatively more profitable, and creating a bundled sales mix is similar to doing your own brand on Amazon, except that you can also participate in discounts. Promotion, if the value of the product is very low, you can choose to buy one get one free, set coupons and discounts, which can also drive the sales of another product.
2. Selling through third-party platforms
If the seller has other cross-border sales channels in addition to the Amazon platform, the seller can also create an offline order or remove an order in the Amazon background according to the corresponding orders on other platforms, fill in the address as the customer's corresponding customer address, and then place an order on Amazon After charging the corresponding fee, these products are sent to customers through Amazon.
3. Give the product to the Internet celebrity blogger
If the product quality is guaranteed, you can mail the product to internet celebrity bloggers on social media such as Twitter, Facebook, and ins, and ask them to help increase word-of-mouth for the product, which can not only attract traffic to the product, but also achieve the purpose of clearing inventory, killing two birds with one stone.
4. Off-site discount sites
You can use the off-site promotion platform to help solve the inventory. At this time, the seller needs to calculate the cost price of the unsalable products first, and then publish the discount information to the off-site promotion platform. Of course, if there are channels, you can contact professionals for evaluation and advertising. The premise still needs to calculate the cost and profit.
One thing to watch out for with seasonal products is to do low season traffic and high season sales. When selling seasonal products on Amazon, one of the biggest factors in success is how thoughtfully, carefully and wisely you plan it. Before the season or holiday starts, Please prepare your listing and go for it. The above is shared today. For more cross-border e-commerce knowledge, please pay attention to Saiying College ().