A new link is on the shelves, how to quickly realize the keyword on the home page? This is what many sellers are concerned about. It happens that they are launching several new products recently. Today, I will share one of these products with you!

The new link will be launched on FBA on July 7th, and advertising will be launched. The daily advertising budget is 30 US dollars.

As of July 15, 172 keywords have been included in a week, and many highly relevant core keywords have also been ranked on the home page.

Let me share the steps I use to push keyword rankings with ads:

The first step is to find the right keywords to build a thesaurus

Use the keyword tool to check the keywords of competing products, and then analyze it with the brand analysis tool. It should be noted that the traffic of different competing products is different, so when researching keywords, you should find more competing products to avoid being brought into the ditch by some sellers with deep pockets.

The second step is to manually and extensively strengthen relevant core words with high bids

Put all strongly related core words into a manual broad group, use fixed bidding mode, high bidding (1.5-2 times the recommended bidding), and negate irrelevant word attribute words in advance to avoid wasting advertising costs. The advertising budget is determined according to the number of keywords placed, and each word is $10.

With high bidding and low budget, it is definitely impossible for advertisements to run for one day, so you should spend your money on the edge and wait for the peak period of orders to open advertisements. Of course, you don’t need to stay up in the middle of the night to adjust advertisements. You can use Youmaiyun ERP The time- sharing budget adjustment function allocates the budget to use during the peak daytime orders to maximize the efficiency of the budget.

The broad group advertising runs for a week, and after a week, the budget for the broad group is reduced, and then the "1+n" model is adopted, that is, 1 core word + n long-tail words to hit.

There are three main purposes of the high bids in the first week:

(1) Determine the priority of keyword promotion

In the case of limited budget, don't push all words at the same time, the cost is too scattered, and finally that word may not be pushed. The broad group runs for a week, compares factors such as CPC, conversion rate, ACoS, unit volume, etc., and tries to choose words with good comprehensive data to push first.

(2) Quickly type keywords for inclusion

When a new listing is listed, A9 will grab the words from the listing to "tag" the link. At different stages of the product, the assessment focus of the A9 algorithm is different.

In the first two weeks of the new product's launch, the A9 algorithm will focus on examining the click-through rate of your link, whether it is the click-through rate of the search or the click-through rate of the advertisement, because it will give feedback on your ability to seize opportunities. During this period, advertisements should try to obtain traffic from the top of the homepage as much as possible. The top of the homepage has the highest click-through rate, the fastest weight accumulation, and the fastest keyword inclusion.

(3) Quickly achieve keywords on the home page

I have posted two articles about Amazon’s organic ranking before , you can combine this article to read:

Deciphering the factors that affect the natural ranking of Amazon keywords – pit production

Advertising logic decryption, combined with "traffic utilization" to place ads, let you do more with less!

There are three types of natural ranking factors for links: static weight, dynamic weight, and regulatory weight . Among them, the one that has the greatest impact on the natural ranking in a short period of time is "pit yield", also known as "traffic utilization rate", that is, unit traffic output. Under the same traffic, the higher your output value, the higher your organic ranking.

Pit production = output value / flow

= (traffic*CTR*CVR*unit price)/traffic

=CTR*CVR*unit price

When new products are launched, the unit price adjustment range is limited, and the conversion rate in the early stage is generally poor. At this time, you can increase the click rate through advertisements to increase the production.

Among the three exposure positions of the advertisement (the top of the homepage, the rest of the positions, and the product detail page), the click-through rate at the top of the homepage is the highest, normally above 3% or even higher.

A high click-through rate can quickly increase the pit production, so as to achieve the keyword on the homepage in a short time.

Today's sharing is here, and it will continue to be output in the future. Brothers who feel that they have gained something like + follow!