Amazon wants to quickly sell 30 orders for new products. The two most important points are multi-channel layout and reasonable arrangement of advertising budget.
Multi-channel layout is no longer a question of whether to do it or not.
But if we can really do a good job in the multi-channel layout, how much money will be spent to do it well.
For example, it is more common to burn CPC, or do affiliate programs, or influencer marketing.
But the cost of CPC is high, and Amazon affiliate conversion has low influence weight, so I would like to tell you about Amazon celebrities here.
How to control the rhythm of Amazon celebrities' multi-channel layout.
Taking the keyboard as an example, suppose we have a promotion budget of 2,000 US dollars.
When looking for an influencer to cooperate, the two most important points are whether the influencer fits our product field, the second is how many fans the influencer can achieve, and the last is the negotiation of the form of cooperation.
Let me talk about the first point first. Many novice sellers don’t know how to judge whether this influencer is suitable for us.
In fact, there is a very simple way to help us find the right candidate quickly and easily.
Go to the top 10 stores with the best sales of similar products and go in one by one. We search the keyboard to find the top 10 best-selling products.
After entering, we scroll down to the video section, where we can see a lot of recommended videos, and the top three are basically Amazon influencer videos.
The reason why we are looking for the top 10 best-selling products is because the influencer videos that can be displayed on the hot-selling products are all influencers that Amazon considers to be of high quality. Simply put, the system judges that the sales effect is good.
So we're going to find these people, the ones that are marked next to earn commissions are influencers .
Gather 14 or so of these influencers and start by looking at their Amazon profiles.
After clicking in, you can view his previous works. If the type of video he shoots fits our field, you can copy his name and search on major social platforms.
Don't worry about not being able to find their names. As social influencers, in order to facilitate other people's search, they basically have the same name on all platforms.
Like this Amazon influencer who recommends keyboards, here's his YouTube account.
General consumer electronics celebrities will focus on youtube, while women's products will be on Instagram.
Once you’ve screened your influencers, it’s time to do data analysis.
You need to evaluate the expected order rate of each influencer. You can use third-party plug-ins such as TubeBuddy , or calculate the interaction rate. The formula is post likes + shares + comments ➗ video views = interaction rate .
An internet celebrity interaction rate of around 5 % is a normal level , 10% or more is considered excellent, and 15% is very excellent.
The conversion rate of YouTube is generally 5-10% , and you can estimate the approximate order volume completely through this data.
Of course, you can also use third-party plug-ins for analysis.
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