Today we’re going to talk about the Posts section, a feature designed not only to show customers how to use your product, but also to encourage them to browse and discover your brand story.
And [Posts] is free SEO, as a brand, have you done it?
What are its benefits? Brands can seamlessly connect on other social platforms through post, which can accumulate fans and increase product sales.
Sellers can reuse Instagram and Facebook content for Amazon. Amazon’s post function can publish pictures of product usage scenarios, allowing potential consumers to understand the different usage scenarios of merchant products and increase consumers’ desire to buy.
Consumers can browse the information of merchant brands through Amazon's post function, and find the product's page from the information.
Click on the brand logo and product to see all the brand’s posts, click on see more to view many other brand products related to the merchant’s product, click on the product link of the Amazon post to go directly to the product’s page for purchase, and click on the follow of the post to become a Fans of the seller, as long as the seller updates the post, the fans can receive reminders.
Amazon’s Posts feature is available to sellers of Amazon-registered brands and to agents representing suppliers.
In addition, unlike PPC or other types of advertising, brands no longer need to post as little information as necessary, and there is no cost per click on the post.
Where will Amazon posts appear?
Amazon will decide where to appear based on relevance and engagement, and there are four places it can show up:
Below your own listing (computer side)
Competing below the listing (App)
Post feeds for related categories
[Posts] in the flagship store
As of now, most brand registered sellers can use this function, and buyers can view posts on the Amazon App and the computer web page (without logging in).
How to set up Amazon posts?
Visit the post page, click Advertisement–Campaign Management–click the menu bar in the lower left corner–click Create Post.
Please be aware of:
1. Each picture can only be posted once, otherwise the publication will fail, pay attention to copyright issues, do not have a white background, high-quality pictures will greatly increase the click-through rate.
2. According to the basic principles of SEO, keyword stuffing is essential, as well as product usage scenarios, precautions, brand stories, new reminders, etc.
3. Up to 10 can be added, and the parent body cannot be added. 4. You can make an appointment for the release time, pay attention to the time zone
5. It is recommended to update daily, keep posting, don't think about it overnight
Amazon's attempt to combine social media with online retail looks very promising. Amazon Posts will play a pivotal role in shopping on the e-commerce platform. Brands will definitely want to take advantage of this.
Don't forget that the post will appear on the relevant product page – this means that you can poach some customers from your competitors while protecting your listing. The more you post, the higher the probability of grabbing traffic. What are you waiting for?
And combined with the Inspire function launched this year, Amazon sellers must firmly grasp the free traffic, have you learned it?
If you don't understand, welcome to leave a message.