How does Amazon quickly increase product weight and increase sales? It has always been the biggest headache for Amazonians. Today, I will share a few ways.

1. Logistics timeliness

Logistics speed is an important factor for Amazon to give products priority to display. Using FBA for delivery can get exposure and traffic much higher than FBM, which is very beneficial to product ranking and can effectively enhance buyers’ trust. The weight of its keywords is higher than that of FBM products, and its ranking is higher.

Moreover, the use of FBA for delivery can save the processing time of flow disputes, and the platform will provide a full range of services for professionals and return processing.

2. Text and pictures

Before the product is on the shelf, it should be optimized, and it cannot be modified after it is released on the shelf. Listing optimization includes preparation and reprocessing of pictures before product creation, copywriting, description of selling points, planning and formulation of marketing activities after the product is launched, and maintenance after the product is launched.

The purpose of doing the above is to use the new product support flow given by Amazon to quickly increase the conversion of the product during the new product period. If there is a certain order quantity, the product will continue to be exposed.

3. Advertising

Amazon's new products are on the shelves, so that the platform can continue to provide traffic, the best way is definitely to place orders. Due to the low sales volume, low ranking and natural traffic of the new listing in the early stage, if you want to place an order, you can use paid promotion. In order to grasp a better advertising effect, too many big words in the industry should not be used, and words with low product relevance should not be used. Aimless advertising has little effect and increases advertising costs, so you can rely on precise words or long-tail words to attract traffic in advertising, so that not only advertising costs can be reduced, but the most important thing is that the traffic is more accurate, which is conducive to conversion.

4. Product price

Before the product is put on the shelves, many people have carefully calculated the cost and profit and set the price, but if the product still does not have an order after the optimization of the first three points, you can consider reducing the unit price of the product to improve competitiveness, and you can also use the price figures 3 and 6 . , 8 , 9 price mantissa method combined consideration. Note that the premise of price reduction is that the price of this product is indeed higher than that of similar products, and it is not advisable to just reduce the price without considering anything.

5. Combination of evaluation

How can the above methods not effectively improve your own products, then simply and rudely use the evaluation, which can linearly increase the weight of the product to improve the ranking and bring traffic, and the high-quality evaluation can make the buyer's product judgment improve the conversion rate.

There are certain technical requirements for using the evaluation. It is necessary to build a simulated foreign real network environment, do a good job of camouflaging and blocking the underlying hardware of the device, and combine the skills such as raising an account to place an order, so as to better protect the store from being associated.

You can use a foreign server to build the evaluation environment on the cloud, and set up a firewall system to camouflage and block the underlying parameters of the device. In this way, the platform detects only the external network data provided by us and cannot correlate the underlying parameters of the device. Protect the store from being associated with the platform due to evaluation.

I have shared the previous article on ordering skills for raising accounts. If you need it, you can learn about it.

Authorzcwz626