According to reliable data, when consumers shop online, visual effects are an important factor affecting whether consumers buy or not. Amazon has also begun to use visual effects to guide customers to consume, not only opening the main image video, but also opening a buyer show below the listing . In this section, consumers can also upload videos in Q&A and comments. When the seller uploads the video of the buyer's show, the video position should preferably be placed in the seventh position of the listing picture to ensure that consumers can see the video when they open the listing .
According to Amazon’s official statistics, the transaction rate of watching a video is 3.7 times that of not watching a video. Compared with pictures, consumers are obviously more interested in product videos, which can more intuitively let consumers understand the details of products, so as to impress consumers to facilitate transactions.
The role of Amazon Buyer Video is as follows:
1. Increase product sales. In addition to promoting transaction speed, high-quality videos can also attract potential consumers.
2. Increase the weight of the product, the seller's video occupies the competitor's related video promotion position, and obtain more traffic on the competing product page, so that buyers can see more of their products.
3. Prevent traffic loss. When the seller's own buyer videos occupy the pit, consumers view related videos are still their own products, reducing some traffic losses.
Xingtaohui has some suggestions for making a buyer's show video
1. The selling point of the product should be displayed in multiple dimensions and scenes in the video, and consumers should resonate with the scenes of life. The length of the video should preferably be controlled within 1-3 minutes.
2. Upload as many videos as possible. The platform allows 10 videos to be displayed. Generally, when there are no related videos on the listing page, you can upload 15-20 videos, so that the probability of occupying related videos is higher, and other competing products are difficult to separate. our traffic.
Buyer show videos will bring sales and traffic to products. Amazon buyer show videos are an important factor in improving product conversion rates. Sellers should actively do a good job in video marketing and arrange promotion video locations in advance.