Xingtaohui: Amazon's brand support program helps Chinese companies achieve trade growth
Cross-border e-commerce is booming. In order to better promote the steady growth of foreign trade economy, China's local time-honored brands are also constantly undergoing innovation and reform in line with the development of the times, realizing the transformation from "Made in China" to "Made in China". More Chinese brands are gaining favor with global consumers.
Under the traditional foreign trade trend and environment in the past, it is difficult for enterprises to achieve close contact with consumers, and it is also difficult to achieve demand research in sinking markets, and does not require any brand operation model. With the development and popularization of the Internet, consumers and enterprises can communicate in real time, quickly detect market development trends and consumer demands, and make ideas and strategic adjustments for the later operation and development of enterprises.
In recent years, Amazon has been helping domestic sellers to expand overseas markets and establish their own brand trademarks. Provide online procurement business opportunities for traditional foreign trade enterprises, and formulate new brand plans, upgrade and optimize from multiple dimensions such as brand future development planning, brand influence expansion, international market expansion, etc., and continuously improve the core market competition of enterprises and brands. Power to promote good brand stories on a global scale.
For Chinese niche brands, Amazon will also provide brand building, warehousing logistics, product compliance and other aspects to help sellers improve their core competitiveness and help sellers achieve promotion and all-round development needs at different stages of development. Not only that, it will also provide various preferential policies and support plans to help cross-border e-commerce achieve comprehensive development. In recent years, Amazon has successively opened 17 global sites to Chinese sellers, realizing the multi-site global development of sellers and enterprises. , to promote the steady growth of China's foreign import and export trade.