With the continuous growth of Amazon’s advertising business, in the future, Amazon operations that understand CPC placement and data analysis on the site will become experts in the industry.

Details page’s natural recommendations replaced by ads

Recently, foreign media broke the news that according to a Marketplaces pulse survey, natural recommendations on Amazon’s product detail pages are being replaced by sponsored advertising positions.

It can be seen that there are now listing pages under certain categories on Amazon. There are two “Sponsored” advertising spots below the five-point description. One is believed to be well known for a long time, and the other is a 4-star or higher review. The “Sponsored” logo indicates that this ad requires a higher position, and Review must be 4 stars or more to appear.

Before that, the general details page will appear with “Sponsored Products”, “Customers who bought this product also bought” and “Customers who viewed this product also viewed” recommended locations. However, Amazon has quietly added “4-star and above” ad slots to certain category detail pages to reduce naturally recommended positions. Is this disguised to force sellers to “burn ads”?

Last year, Amazon adjusted the display position of search results from the previous 2-4-6 mode (the first 2 positions of the page, 4 in the page, and 6 at the end of the page) to 3-4-5. And added its own brand display columns “Top Rated from Our Brands” and “Similar item from Our Brands”.

This apparent tilt of traffic to its own brand has caused public outrage from the media and third-party sellers, and countries are staring at the issue of Amazon’s monopoly. Therefore, this unfairly competitive placement Amazon quietly withdraws or It was changed position.

The original intention of all this may be related to its growing advertising business.