Amazon is currently testing the improved “Amazon Stores” feature, including making it easier for brands to show their products to more consumers by displaying “Stores” in search results.

It is reported that Amazon Stores is a brand website of the Amazon platform. It was launched in 2017. Brands can use this free self-service to create and manage stores and display products and related promotions in it without having to worry about customers being recommended to them. Competitors buy similar products.

Amazon Stores is essentially a specialized space for the platform, but the problem is that unless a brand attracts audiences through paid advertising or external search queries, it is difficult to find it. As a result, Amazon is now trying to ease brand concerns with improvements to the feature. The display of “Stores” in the search results is also an improvement.

At the same time, Amazon developers are also updating the feature, which has helped brands better control their appearance. Improvements to its content management system will give companies the option to keep shoppers focused on their favorite stores and introduce richer images.

It is understood that in order to help sellers achieve branded shopping, Amazon Advertising has also recently stated that it has officially launched the “Follow” function. After consumers pay attention to the brand, they will have a deep-level interaction with the brand through various brand information such as pictures and videos in the brand’s flagship store, thereby improving the conversion rate of brand products.

At the same time, new brand advertising products, including attention features, will help sellers build a number of channels to acquire new customers’ cisterns, and promote new customers to return customers.