Whether cross-border e-commerce is on Amazon or other platforms, how many people open the store every day is the first time to see if they have come today? comment.
As far as I am concerned, if it is an unimportant negative review, such as complaining about the logistics time, it will not affect my desire to buy, but if it reflects the quality of the product or the seller's after-sales attitude, then I will really re-examine this product. .
Apparently foreign consumers feel the same way. Many people have noticed a visible decline in sales after a bad review, but did you know that consumers' dislike of bad reviews may not be the only reason for the decline in sales !
To explain this, we have to mention a sorting algorithm that Amazon has implemented since 2013, the A9 algorithm .
The A9 algorithm displays the products it thinks are the best match based on the consumer's search terms. The aim is to give them the best shopping experience by prioritizing the products it thinks customers are most likely to buy.
When buyers browse products, A9 will also record your preferences, and based on your click records, recommend products you may like or products related to them.
Have you ever had such doubts: why is there a negative review, some can pull the rating from 4.5 to 4.2, and some can be pulled to 3.9, why is the impact of negative reviews on star ratings so different?
In the era when sellers don’t have to be afraid to brush orders, after the bad reviews come, our first thought is to brush a few good reviews and get the ratings back. However, some people found that sometimes brushing 5 good reviews will pull the ratings back. Sometimes brushing 10 may not work, why is this?
The above cases can be summed up in one word – weight .
In fact, Amazon strictly controls the situation of fraud on the eve of the peak season every year, but it is not only the sellers who are affected. When a buyer's comment rate is too high after purchasing an item for a period of time, or immediately leaves a comment after the item arrives, then Amazon considers these operations to be suspected of fraudulent orders, and deletes some of the comments, which is called "dropped comment". In severe cases, the buyer's account will be banned.
An account with a lot of purchases, a low comment rate, and a comment that has been liked by many people, looks more like a real purchase account in the A9 algorithm, and will give him greater weight, whether it is a good or bad operation. , will have a great impact on listing, and the praise of those top 500 reviewers is even more difficult to find.
For another example, why do we never change the title and image when we emphasize that a product is selling well? This is because after changing the keywords, A9 will redistribute traffic for you, and fewer customers will be able to browse your products. This also explains why many sellers are afraid that the product will be out of stock, because the original listing has accumulated a certain weight. Once it has to be closed because of the out of stock, when the follow-up goods arrive, the product must be re-launched, and the previous weight no longer exists. .
As we often say, burying words on the listing page is also catering to the A9 algorithm. Burying the words is not just about burying the words, it is necessary to maximize the exposure of the product under the premise of precision. We add keywords in the title, five points, QA, etc., and the A9 algorithm will increase the weight of our listing.
Let’s take a look at the five-point introduction to a prayer mat:
Look how many words this seller has buried! The same prayer mat, the seller changed five versions. rug, mat and blanket are all common words used to refer to the "mat" of a prayer mat, while the adjectives are used before and after Ramadan, turkish, pilgrimage, muslim, islam and other highly related words. In this way, you can ensure that when customers search for what kind of words, your products have the opportunity to be pushed to him.
Some time ago, Amazon sellers have been discussing a topic – Amazon began to settle accounts for the behavior of refurbished listings. Refurbished listings are actually well understood. When a new product is launched, Amazon will have a traffic support period for the new product, during which time it will gain greater exposure than the old product. However, the refurbished listing is to use some gray methods to turn old products into new products and "defraud" Amazon's traffic support period. Giving greater weight to new products is also the credit of the A9 algorithm.
The A9 algorithm brings great convenience to consumers, allowing buyers to choose their favorite products faster when shopping. Since the seller chooses to open a store on the Amazon platform, it is best to operate the store in compliance with the platform's rules, otherwise it will be easy to be caught and the gain will outweigh the loss.