Many people will try their best to increase the exposure rate of their stores, but some novice sellers may not know what exposure rate means and how to quickly and efficiently increase exposure rate!
In simple terms, exposure is the number of times your own store and products are presented to customers. Generally speaking, the exposure rate usually determines the primary conditions of your store's total traffic, transaction volume, order information, etc.
Data analytics is one of the most important issues for merchants who understand how they do business. Because the data information is not easy to lie, they pay special attention to the exposure statistics time of AliExpress.
What are the ways to improve other cross-border platforms like AliExpress?
1. By looking at the vertical and horizontal data, understand the market situation, and set up keywords reasonably.
The seller enters the "Search term analysis" module in the data aspect, and can select the industry category and time range to view the buyers' popular search terms corresponding to a certain product, and optimize the keyword settings according to the search results.
In the "Search term analysis" module, in addition to the "search popularity" and "search index" of each hot search keyword, you can also see its corresponding "competition index". If you are a novice seller, it is recommended to use a search term with a relatively small competition index as a keyword, because the larger the value, the more intense the competition among peers; on the contrary, the smaller the value, which makes the product easier to be searched by buyers.
2. Through the buyer's marketing management tool, regularly send marketing emails to buyers to improve the buyer's stickiness to the store.
3. By inserting links and related products in the detailed description, it can not only increase the exposure of the product, but also reduce the bounce rate of the store and improve the overall score of the store.
4. By setting products on the homepage of the store, the exposure rate of the product on the homepage of the store is increased.
5. AliExpress through train. This has an immediate effect. But playing well and playing badly are two concepts. If you want to run a direct train, you should choose the best product first. If the product is not popular and buyers don’t like it, high traffic and low price are useless. After selecting the product, you can choose some words with little competition, such as zero words and blue ocean words. For example, after uploading a product, it is found that your keywords are ranked on the second page. At this time, you can set the through train so that it is on the first page.
How do cross-border e-commerce platforms such as Amazon, Walmart, AliExpress, Ali International, Coal Furnace, eBay, Lazada, Shopee, Newegg and other cross-border e-commerce platforms evaluate (replenish orders) their stores through their own account?
First of all, you must have a stable evaluation environment system, which is the basis for the self-supporting number evaluation technology. There are many evaluation environment systems now, from early virtual machines, emulators, cloud phones, VPS and so on. Not to mention the high cost of these system solutions, the most important thing is that the success rate is not high, so a good environmental system is the beginning of success.
The second is ip. This link is very important. The computer room ip, static ip, dynamic ip, the computer room is the virtual ip. Maybe you are using it while others are also using it. A static ip is a fixed residential ip that will not bounce and can be used on the computer. Dynamic IP is beating every few minutes and can be used on mobile phones. At present, the most used is dynamic. After all, it is the mobile era, and everyone uses the mobile terminal to shop; the frequency is the highest.
Third: payment methods, there are two main payment methods, one is a credit card, and the other is a gift card. The new account must be paid by credit card before opening the review, otherwise it will not be counted as spending over 50$, and you will not be able to leave a review. After the review, we can use a certain percentage of gift cards, interspersed with credit cards. Using gift cards all the time can also affect your success rate. Seeing this, you may ask, one or two buyer numbers are bound to one or two credit cards. What if there are hundreds or thousands? Here, you can apply for a virtual card backend through some payment companies or platforms. When choosing a virtual card, you should try to choose a card type that can customize the billing address, because Amazon's risk control is mainly to review and check the bill, so that it is obvious In order to be closer to the real user, one account matches one payment card. This will not be related.
Fourth: the method of registering an account, this link seems to be unremarkable, but try to simulate the real registration environment during the registration process, including registration time, process, buyer information and address filling and other links are very important. Enter it all manually during the registration process, do not copy and paste.
Fifth foreign real shipping address docking, what is the use of this address? We can fill in the real address provided by foreign friends or service providers to receive the goods in the registered buyer number. In this way, when we use this buyer account to purchase a product, we can actually receive the product. If it is a product for others to evaluate, when we receive the product, we can also sell the product and realize it.
Whether it is Amazon, eBay, wish, AliExpress, Newegg, Lazada, shoppe, mercari Ali International and other cross-border e-commerce platforms to obtain reviews and sales through self-supporting account evaluation, it is the most cost-effective and effective way. There are certain technical thresholds for raising account evaluation technology. There are also more resources to prepare, and technical exchanges are welcome to escort your evaluation environment!