In last Monday's article, we shared with you that the Amazon Platinum Edition A+ launch and professional video will play a crucial role in the conversion rate of Amazon and cross-border e-commerce platforms from now on. And just a few days after the launch of the platinum version of A+, Amazon once again released a big move for video: Reds can now post cross-platform videos (such as TikTok, Reel, YouTube) for product unboxing, product reviews, sales guidelines, etc. directly to Amazon's Influencer-Exclusive Links page.
At the same time, just last week, Huiwang joined the Amazon Influencer Program, and will start to bring more video content to Huiwang Hui members, and open up the traffic entrance that is difficult for ordinary sellers to obtain. Huiwang Vancouver Video Studio will also work with professional guides from Best Buy's official channel and other popular models to conduct regular interviews with buyers for Huiwang Hui members' products through Amazon Live, TikTok, Reel, and YouTube. live streaming.
In today's article, we will share with you in detail the new features of the Amazon Influencer Program and the function of Amazon's official influencer live broadcast.
Part 1: High competition pushes product video demand to the cusp of sealing
Take a look at the Chinese e-commerce market, especially the development of Taobao, Tmall, and Douyin:
1. Platform rise period: any seller on Taobao can make money
2. In the early stage of platform saturation: whoever spends more on Tmall can make money
3. The platform is saturated in the mid-term: there are too many advertisements on Tmall, the product price is low, and it is difficult to make profits.
4. Late stage of platform saturation: Douyin short videos can attract more buyers, and for celebrities, the time and energy invested will not be more than articles and pictures, and the fan interaction and conversion rate will be higher
5. Short videos and live broadcasts are coming: With the increasing number of short videos, consumers want to be able to interact with celebrities in real time and learn more about product information. Therefore, if you look at domestic e-commerce, it is already a full-scale jitter. The era of live broadcast (late stage)
The e-commerce market in Western countries seems to be 5-10 years later than China's. Last year's Nowhui.com has not seen a lot of video content on Amazon and TikTok. This year, Amazon has launched a series of online videos in just 2 weeks. The two major functions of video can be said to be the #1 platform in terms of global market value and #1 in terms of consumption data, and the market has been changing rapidly.
Huiwang has recently been carefully observing the customer interaction of live broadcasts, short videos and long videos on various platforms. Here we can share with you:
Video platform and various product video introductions
1. Long video (3-10 minutes)
Type: Unboxing Videos, Usage/Installation Videos, Comparison Videos, Test Videos Platforms: YouTube (70%), Amazon (30%) Views: Moderate Conversion Rate: High (Based on Video Design and Quality) Decision Time: Long Effect Persistence: long
2. Short video (30 seconds-3 minutes)
Type: Brand Professional Video, Use Video, Test Video Platform: TikTok, Reel, Amazon Views: High Conversion Rate : High Decision Time: Short Duration of Effect: Shorter for TikTok and Reel, longer for Amazon
Type: Live Product Selling Points Demonstration Platform: TikTok, Reel, YouTube, Amazon Live Views: Smaller on-site, more playback Conversion Rate: Less on-site, more playback Decision Time: Short Effect Duration: Long-lasting playback
Part 2: Amazon Influencer Program and New Video Features
Amazon’s Influencer program has been around for a while, and just last week, Amazon announced that influencers can start adding videos to their pages. Now let's take a look at this new feature with you:
1. Video Content
Product reviews, buying guidelines, unboxing and introduction.Mind you, you heard it right here, Amazon is starting to allow influencers to share product reviews via “videos”
2. Traffic inlet
All influencer videos will immediately open up several new traffic ports for everyone: the influencer page of the Amazon mobile app and the share post
3. Product page
Once an influencer has posted more than three videos, related videos will start driving more traffic, content, and conversions for sellers, as Amazon will display influencer videos in all of the following placements, including:
(1) Main image video position on product details page
(2) The video column above the evaluation of the product details page
(3) Keyword search results "Recommended for video editing" placement (automatically displayed by Amazon)
The Amazon editor's recommendation position has very high requirements for video. You can see the Amazon editor's position through the link:
Part Three: Video Requirements in the Amazon Influencer Program
In fact, in the past 2 weeks, some members have started to notice that there are more influencer videos on the competitor's page, and asked us how to find these influencers and record videos through them.
Before we introduce how to contact the influencers, we need to let you know the recording rules of these videos:
Amazon Influencer Program Product Recording Video Requirements
1. A video shows only one product
2. It is not allowed to mention independent websites and other platforms in the video, including social platforms, as well as other contact methods unexpected by Amazon, such as: Email
3. Unless it is a live broadcast, the relevant video is not allowed to require customers to perform functions that are not available in the non-live video, including: like, follow, leave a message, etc.
4. No promotions, mention of prices, or promotion of coupons in the video
5. You can remind customers to leave a review after purchasing the product, but it cannot be said to leave a good review
6. No claims about medical or health benefits
7. The use of Amazon's official logo and other unauthorized third-party brand content is not allowed
In contrast, Amazon Live's video requirements are relatively relaxed, including, you can:
Amazon Influencer Program Live Video Requirements
1. Compare your product with other people's products according to the actual situation, but can't talk about the specific brand of the other party
2. You can mention product prices, discount promotions, send discount codes, but not “never be cheaper than today” later on
3. Buyers can be encouraged to leave product reviews, such as: after purchasing the product, if you like it, remember to leave a review for this product. But you can't say "leave good reviews", or "modify bad reviews", or "bad reviews are all left by other competitors"
Part 4: Hui.com Becomes an Amazon Influencer Program Influencer
It is relatively difficult for people to contact these influencers because Amazon does not disclose their contact information, and even if people find them through Google search and social media, they will find it very inefficient, and because they are contacted every day. There are also a lot of platforms and sellers so their responses are slow and the asking prices are very high.
In order to help Huiwang Hui members benefit more from the influencer program and the new video trend, after the evaluation of the Amazon influencer program, Huiwang has officially joined the Amazon influencer program last week, becoming one of the few Amazon platforms in the world. one of the reds. After that, Amazon officially recognized Hui.com’s social influence and video quality on TikTok, Instagram, YouTube and other platforms.
From now on, we will help Huiwang Hui members, especially the products promoted in the Huiwang Smart Camp project, to create more high-quality video content, attract more attention and traffic, and increase the conversion rate for everyone. Relevant plans include:
Hui Net Red Hot Video Program
1. Free video of Smart Camp members
Just two weeks from the beginning of September, we will record product videos for free for Hui members who participate in Huiwang Smart Camp, and will publish them through Huiwang Amazon Red Person Program, Huiwang TikTok, Huiwang Instagram Reel, Huiwang YouTube channel .
2. Video recording of all Hui members and overseas shooting of products
At the same time, we will provide overseas video shooting, model shooting, and drama shooting related services for all members from September
3. Live broadcast of all members of Hui.com
In order to help members get more traffic and attention, and make related videos appear more on your Amazon Listing page and Amazon homepage. We've now partnered with Best Buy's Official Live Hosts and will be streaming live via Amazon Live, TikTok, Reel and YouTube for our members.The live broadcast is only for Huiwang Hui members, and the products of Zhiying Hui members will be recommended for free in the live broadcast
1. Shipping of the product
The above recording and filming work requires everyone to send the product to Canada immediately. The main reason is that with the increasingly fierce market competition, we need to help you develop more free and private domain traffic, and this requires us to provide everyone's products. Continue to create more materials for overseas life scenes.
2. Privacy Protection
Due to the privacy of Huiwang's products, we will not release the link of Huiwang's celebrity account to Chinese sellers for the time being. The live broadcasts and product videos released by Huiwang's Amazon Red Person Program will be sent to the sellers in a one-to-one manner. Relevant members.
Huiwang is honored to hire BestBuy's product propaganda host Rylie as the host of "Huiwang Amazon Live", and will recommend Hui member products through Amazon Live, TikTok, YouTube, Instagram live broadcast, you can see Rylie's video style and persuasive.
At the same time, we will share the model and product videos we recorded with you. I believe you can see the important role that related videos will play in off-site promotion and on-site conversion. Please add VX k447836351 to watch related videos.
Hope our above work can bring you more sales!