Wuhan Meteor Convergence: Amazon Spots Third World Countries, Plans to Expand into Emerging Markets

Recently, Amazon is deploying to expand its market and expand its business globally. Meteor Convergence found that the countries where Amazon is about to start has the characteristics of less developed economies, but according to Amazon's market research, cross-border e-commerce in these countries is developing rapidly and the market prospects are broad. Meteor Convergence believes that Amazon's global layout can, on the one hand, provide market opportunities for buyers' long-term development, and on the other hand, help sellers expand their global business and achieve diversification.

It is understood that this time, Amazon will expand its global store business in Belgium, Nigeria, South Africa, Chile and Colombia . Except for Belgium, the economies of other countries are underdeveloped, and from a regional perspective, they are mainly distributed in Africa and Latin America.

Amazon Belgium may launch in September . Before, when Amazon did not plan to establish an online shopping mall in Belgium, Belgian consumers could only go to Amazon France Station, Amazon Germany Station and other sites to shop, and logistics and distribution would be a little troublesome. This time Amazon’s expansion plan in Belgium has made consumers express that they will continue to shop on Amazon, and the Belgian station will bring greater convenience to Belgian consumers. 85% of Belgians are online shoppers and have strong spending power. In 2021, the number of online orders of Belgian consumers will reach 150 million, an increase of 39% over 2020. Overall, e-commerce in Belgium is growing steadily. The country is not only a complex and potentially lucrative market, but one where most consumers are open to new ways of shopping.

Based on Amazon's plan called "Project Salsa", the Colombia station may be launched in February 2023 ; the Chile station may be launched in April 2023. Based on the plan called "Project Fela", the South African station may be launched in February 2023; the Nigeria station may be launched in April 2023 .

In the context of the continued growth of Internet penetration in Africa, Africa has many potential consumers for online shopping. Affected by the epidemic, online e-commerce in Latin America has become the fastest growing region since 2020, with sales increasing by 36.7%, even higher than expected in North America during the same period.