Nowadays, merchants on Amazon 's sales website must not only strictly implement the service platform standards, but also must have a customer satisfaction rate of more than 90% , otherwise they will encounter the risk of temporarily or permanently banning their merchant accounts. If the Amazon platform account is banned, will it be saved? How to activate the merchant account again?

Zhang Dongyu, customer service manager of Lengow 's e-commerce solution service center in the Netherlands , based on his work experience, analyzed many reasons why the Amazon platform account is likely to be suspended, and how to activate the merchant account again.

What are the performance metrics for Amazon amazon physical and mental health merchants?

1. The failure rate of order information is less than 1 %

The order information failure rate refers to the proportion of order information that merchants receive negative ratings and claims disputes in the total number of order information. 2. The cancellation rate before delivery is less than 2.5 %

The pre-delivery cancellation rate is the information about the time period in which a merchant actively cancels a customer's order due to inventory availability or other reasons. The proportion of such cancellation cooperation in all order information is often the " pre-delivery cancellation rate " . ( Example below )

Indicator value 3 : The late delivery rate is less than 4 %

The late delivery rate refers to the delay time of logistics and delivery caused by the merchants themselves. When submitting products in the background management , the number of days filled in the Handing Time option in OFFER will be related to whether the delivery is delayed immediately. If not filled, the system software defaults to 2 days. In addition, the number of days here refers to working days and not natural days. ( Example below )

If the merchant's account is suspended due to poor performance appraisal, amazon will usually contact, and within 60 days after the first warning is issued, the merchant must upgrade and improve the account.

Performance metrics aren't the only reason to shut down your business account. However, if the merchant violates the sales plan created by the Amazon e-commerce service platform and the relevant requirements of the restricted products, its market sales management authority is also likely to be revoked.

How to activate the merchant account again?

If the merchant account is closed by amazon , it can be repaired according to the complaint. There are 3 steps.

1. Identify the root cause of the problem

Generally speaking, there are the following two situations that cause your merchant account to be banned: one is poor sales and excessive fluctuations; the other is violation of Amazon's relevant current policies and standards, such as high imitation market sales, commodity infringement, fraudulent orders Wait.

2. Develop solutions

If the merchant account is blocked due to sales, the merchant should review the entire sales management process again, and refer to customer feedback and suggestions to improve the current deficiencies and further improve.

If the account is blocked due to violation of the service platform standards, you can re-evaluate whether your sales management process conforms to the service platform standards, and make sure that all the products of the merchant meet the corresponding standards of their own categories.

3. Write a store improvement plan

A clear and reasonable store improvement plan can greatly increase the probability of unblocking a merchant account. In the improvement plan, it is necessary to indicate to Amazon the problems of the canceled account, and clearly propose a reasonable and feasible solution.

In addition, if the merchant's deposit withdrawal rate is high, you should check the inventory management steps, which may indicate that the merchant has excessive inventory of some products. Crucially, you don't have to market out-of-stock items.

If a merchant's marketplace sales account is suspended for violating Amazon 's sales plan, the merchant must assess the sales management process and inventory to determine whether it includes prohibited content or restricted items.

Once the plan has been written, the merchant can send the plan together with the repair requirements to the Amazon platform performance evaluation elite team to restart your merchant account. In the future, amazon will notify you of their decision within two days.

To better prevent marketplace sales accounts from being revoked or discontinued, merchants can regularly maintain marketplace sales account performance metrics based on the utilities amazon provides for merchants. This special tool can display all the data information of customer feedback, and can easily check whether various index values ​​are qualified or not.

If you still feel at a loss when your account is blocked at this time, you can also contact us at 17864233206 to help you solve the problem.