Amazon influencer marketing has always been one of the means for Amazon sellers to create explosive products, including off-site influencer posting, off-site influencer posting video, buyer show, unboxing video, tiktok live broadcast, amazon live Amazon live broadcast, etc., so Many Amazon sellers are constantly accumulating their own influencer resources or cooperating with third-party MSN organizations. Today, I would like to share with you the advantages and disadvantages of Amazon sellers finding influencers to cooperate with Amazon Live. I hope to help you make reasonable and effective use of your own influencers. Human resources and third-party MSN organizations cooperate with Amazon live through Amazon live to create popular products efficiently.
The advantages of self-seeking celebrities to cooperate with amazon live:
1. You can communicate directly with influencers, better output the selling points of live broadcast products, and negotiate live broadcast time, etc.
Amazon sellers communicate directly with influencers. Amazon live broadcast cooperation can better understand the characteristics of influencers, such as previous live broadcast replays, videos, social media fans, published content, etc., and can directly communicate with influencers to export live product selling points. Avoid misunderstandings or omissions caused by third-party communication, which will affect the live broadcast effect.
2. Accumulate a certain amount of overseas celebrity resources, and you can start at any time when you need to broadcast amazon live
Accumulating influencer resources by yourself can make it easier for Amazon sellers to start communication at any time when they need influencers to conduct Amazon live broadcasts. For example, Amazon live broadcast support is required during the big promotion period, and amazon live is required to increase the conversion rate of new products during the new product promotion period.
3. You can fully tap the value of influencers. In addition to doing live broadcasts through amazon live, you can also post posts, post videos, shoot buyer shows, unboxing videos, product videos, evaluations, etc.
With the development of the industry, the scope of influencer marketing is also expanding, from previous posts, videos, evaluations, to live broadcasts, buyer shows, unboxing videos, product videos, etc., if you have accumulated influencer resources , can make full use of the value of influencer resources, in addition to Amazon live broadcast, other things that influencers can do can be cooperated, which can reduce communication costs and quickly implement product promotion cooperation.
4. Some influencers have low cooperation costs, which is conducive to reducing business costs
Now the most indispensable thing in the market is celebrities. Many celebrities lack monetization channels, so the price of cooperation is relatively low. Some celebrities cooperate with Amazon live. Just to provide products, if we can find some similar influencers to reach a long-term cooperation, it will be very valuable for Amazon sellers to promote Amazon live broadcast through Amazon live efficiently and quickly and reduce the cost of enterprise amazon live live broadcast promotion.
The above are some of the advantages of searching and accumulating celebrity resources for amaozn live Amazon live. Next, let’s analyze the shortcomings of self-seeking celebrity cooperation.
Disadvantages of self-invited celebrities to cooperate with amazon live:
1. High time cost and team personnel cost
Although the resources of influencers are abundant, it is still difficult to find suitable influencers to cooperate with Amazon live, so for Amazon sellers, it may take a lot of time and manpower to find influencers to discuss cooperation in the early stage, and to ensure that influencers There are enough influencers in the resource library to meet the long-term demand of amazon live, and the cooperative influencers may be lost, so the team needs to continuously develop new influencers.
2. Overseas celebrity Amazon live The progress of Amazon live broadcast cooperation is uncontrollable and unlimited
The influencer I found cooperates with Amazon live streaming, because there is no contract restriction between the two parties, and the binding force on the influencer is weak, so Amazon sellers may not be able to control the progress of the Amazon live broadcast cooperation during the cooperation process, and the influencer may not cooperate when promotion is required amazon live broadcast will affect the promotion progress or miss the promotion opportunity.
3. No experience, no case, no way to start
Although there are many influencers on the market, each influencer has different experience and has cooperated with different products. Therefore, if the influencer you are looking for has no amazon live live broadcast experience, or has not broadcast related products, you may not be able to do it when Amazon live broadcasts. Start, thus affecting the live broadcast effect,.
4. Overseas celebrities take money and run away, there is nothing they can do
Since it is a cross-border business, it is usually impossible to sign a contract. Even if a contract is signed, it will be more difficult to file a lawsuit. Therefore, if the celebrity takes the money and does not work, the seller has nothing to do. Previously Several sellers have reported that they have encountered similar situations, which disrupted the product promotion plan, and MCN organizations need to sign a contract to cooperate with influencers.
5. There is a large space for overseas premiums, and it is difficult to control the price of blogger live broadcast cooperation
In the process of Amazon sellers contacting influencers, many times everyone will encounter a problem, because it is a one-on-one contact, the bargaining power of the seller is relatively small, and the live broadcast cooperation price opened by the influencer is usually very high, and the seller himself has no way to judge Whether the price is reasonable or not can only be determined after cooperation with Amazon live broadcast. Therefore, many sellers are caught in the trap. The advantage of MCN organizations is that they cooperate with many brands and have strong bargaining power with celebrities.
6. Overseas cultural differences, communication difficulties
Different cultural backgrounds form different cultural differences, so in the process of communication, different cultural backgrounds may affect communication efficiency and even cause conflicts.
7. It is easy to miss the opportunity of product promotion, and the effect is difficult to guarantee
Because there is no contract, there is no way to control the cooperation degree of influencers, so I find influencers to cooperate with. If the influencers do not cooperate with the live broadcast, it may affect the progress of Amazon sellers’ product promotion, and thus miss the opportunity of product promotion. For example, during Black Friday and Cyber Monday, I hope Celebrities provide live support through amazon live, but as a result, Celebrities are on vacation or do not cooperate, resulting in missed promotion opportunities or reduced promotion effects.
Finding influencers to cooperate with Amazon live has its advantages and disadvantages. The same is true for cooperation with MCN organizations. Personally, I suggest that influencer resources need to be accumulated, and MCN organizations should also cooperate. Combine the two and make reasonable use of the advantages of both parties It can help Amazon create explosive models with high efficiency and low cost. For example, if its own influencer loses the chain, MCN institutions can immediately catch up; for example, if the price of its own influencer is high, MCN can also follow up immediately. Specifically how to match and how to use can focus on referring to their respective cooperation models. Usually, the payment-based cooperation method is more suitable for cooperation. The above is today's sharing. I hope it will be of reference value for you to choose which way to conduct Amazon live. Welcome to pay attention. If you have any questions, welcome to comment or private message .