Looking back at the development process of the cross-border e-commerce industry, platform sellers have no experience from the beginning. Those who are brave enough to use their own operating experience have summed up the rich experience today, and now the consumer market has also formed a strong market. Competitive advantage, sellers should focus more on high-quality product design to create their own exclusive brand.

In view of the lack of brand awareness, most of the sellers on the Amazon platform pay more attention to the ability to select products. By selling products from 1688 and other platforms overseas, they achieve the growth of Amazon's business, but they lack the awareness and ability to build a brand. On the other hand, sellers continue to accumulate rich industry experience in the process of operation, contact more supplier resources, as well as overseas supply channels and excellent product design talents.

For those without professional e-commerce operation experience, the professionalism of running a store is also a major difficulty. Many novice sellers will seek cooperation with professional service providers at the beginning of their entry, hoping to learn more cross-border e-commerce with the help of various forces. Professional operation skills, and at the same time, it can also avoid going the wrong way in the follow-up operation.

As store operators, sellers focus on optimizing brand infrastructure, starting from telling brand stories, identifying the brand's market positioning, developing products and packaging that are more in line with market development, and providing more professional product introductions for products. At the same time, to achieve the upgrade of brand marketing, all-round penetration of major social media platforms, ins , Twitter , TIKTOK and other major platforms for product and store marketing promotion. The brand image will continue to expand its influence in overseas markets and achieve business growth.