Star set sail: Amazon sellers must solve product pain points if they want to create explosive models
Affected by geopolitics and the global COVID-19 epidemic in recent years, people's consumption habits and the needs of the consumer market have changed, and cross-border e-commerce has also become a new driver and new booster to promote my country's import and export trade. In recent years, Amazon has opened emerging markets in various regions and countries around the world. Up to now, Amazon Global Store has opened 17 national sites for Chinese sellers. It has always been committed to providing Chinese sellers with store opening and operation services and promoting Chinese sellers to achieve overseas scale. global expansion.
In order for sellers to achieve rapid growth in store sales, many people will think of creating best-selling models. In addition to keeping up with market trends, sellers should also focus on creating product differentiation. Successfully stand out from the category.
Sellers should not only effectively solve the pain points of the product and further optimize and improve, but also maximize the advantages of the product and display it on the listing page so that consumers can increase their desire to buy. Not only that, sellers can also deeply analyze the inferior quality of products and the shortcomings presented by buyers' reviews from competing products to improve them, analyze consumers' specific evaluations of products, and improve product pain points, thereby forming market competitiveness.
In the selection of product categories, sellers have a certain degree of recognition of the market, and products with clear product categories can develop stably in the market for a long time, so as to further optimize product listings. Xingqihang always believes that sellers should have a clear understanding of the market positioning of products, and do not blindly seize the market with price advantages, which will make consumers' impression of the store deviate.