Starship: Amazon sellers can't rely on advertising, product listing is the key

Chinese sellers have a very high market share on Amazon, accounting for more than 60% of Amazon's top sellers. In recent years, many Chinese sellers have transformed from traditional domestic e-commerce platforms to cross-border e-commerce. Perhaps for many sellers who have just transformed into Amazon, the operating model of the platform is very different from that of domestic e-commerce. Good sellers can stably receive Amazon organic search traffic without advertising.

The basic premise that Amazon can achieve sales growth without advertising is that the product listing must be excellent enough to allow consumers to generate purchase desires by simply browsing the product details page to achieve sales growth. A number of indicators such as product keywords are also particularly important. The more relevant the keywords are to the search needs of consumers, the easier it is to harvest precisely matched consumer groups, thereby realizing the conversion of orders. Creating a new product is often the more popular the product is in the market and has a certain market competitive advantage, the easier it is to achieve continuous order conversion by consumers' independent search.

In order to create a best-selling product, high-quality product quality is the premise of all marketing operation planning, and whether the product quality is excellent is also the key to determining the product's life cycle in the market. Low-quality products cannot survive in the market for a long time even if the sales skyrocket for a while.

Many sellers who have achieved good results in the market are often easily envied by others and conduct malicious negative reviews. In the face of this situation, sellers do not need to be too anxious. The popularity of the product itself will definitely be praised by some customers, and the Amazon platform will also take certain measures against consumers with malicious comments. As long as sellers meet the compliance requirements of the platform, they can more or less gain a certain amount of sales growth and self-development through play methods suitable for their own development.