In layman's terms, Listing is the product introduction page.A product will have an Amazon Listing page, which provides buyers with information about the product, including Amazon title, image, description, etc.
Amazon pushes your products based on the listing information, so the keywords of the product listing directly determine the target user group of the pushed products.The first principle of listing: try not to change it, because every modification will affect the listing weight.Sellers should take the time to write in the early stage.
The optimization of listing is a very important thing. It can be said that product selection is fundamental, and listing optimization is the key.
If you want a store to survive and develop, you must first choose a good product.
If you do not optimize your listings, the corresponding product ranking will be very low, so that consumers will not be able to see your listing, there will be no traffic, and there will be no orders without traffic. Therefore, in order to get more attention, more With a lot of traffic and orders, as a novice seller, it is very worthwhile to spend some time to optimize the listing.
However, if a good product is selected, the content of listing does not perfectly show the keywords or advantages of the product.
Such a good product will not be searched and seen by buyers, and it will not achieve good results.
In other words, the listing page of your product is actually like the clothes you wear and the makeup on your face when you go out every day, which directly reflects your status and your own taste.
In the process of Amazon's operation, there are many difficulties and setbacks. When sellers encounter these problems, if there is no mentor to guide the way, not only will they be helpless, but they may step into the pit.
If you want your product to finally attract consumers, it is to be both aesthetically pleasing and searchable.That is to say, you should try to bury the keywords of the product into the content of the listing under the premise of ensuring that the sentences are beautiful.In this way, your listing will appear on the search result page of each keyword, and the exposure of your product will be guaranteed.
As the saying goes: "If the foundation is not firm, the ground will shake." If the basic things are not done, no matter how high-quality products are, there will be no good prospects.
In the cross-border e-commerce platform, Review directly affects various factors that Amazon evaluates the seller's account, affects the exposure and traffic of product listing, and thus affects product sales.There is no doubt that the importance of Reviews is self-evident. Any seller who wants to expand his store will pay attention to the number of Reviews and star ratings of his Listing.However, reviews are not easy to obtain, and the shopping habits of foreigners lead to a low review rate, especially for a new listing, a listing without any reviews, the operation and promotion are really embarrassing.Therefore, many Chinese sellers will sharpen their minds to obtain Reviews through various methods, and evaluation is one of the preferred expansion channels for many sellers.
The importance of evaluating self-supporting numbers:
The self-supporting account mentioned here is not first of all machine brushing. It automatically registers for browsing, placing orders, and commenting through scripts. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation.The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations.It is a relatively controllable way of evaluation, which is manifested in several aspects:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources.For example, IP, delivery address, etc., I know what I know. Now many big sellers basically have their own evaluation teams to cooperate with the operation. Of course, there are many pits in the evaluation of self-supporting accounts.For example, there are some immature investment promotion companies in the market. They are now learning and selling, harvesting small white leeks in the name of investment promotion, franchise, and teaching, selling evaluation equipment, and selling accounts. One device sells for thousands of yuan, and one account for hundreds of dollars. .In fact, these costs are very low, and there are many liars. Everyone must keep their eyes open.
The current cross-border circle is mixed with fish and dragons, and many fraudulent service providers are involved, causing sellers not only to lose money, but also more likely to cause the store to be blocked.Here, we will share the various resources we have used with you. These resources have been tested by us and are safe and reliable, and sellers can use them with confidence.